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Facial cleansing - page 6

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



Brand: CeraVe
CeraVe Hydrating Foaming Cleanser 148 ml is an innovative wash that offers the best of both worlds: a creamy texture that hydrates like a lotion and a rich, airy foam that refreshes like a gel. This formula is specifically developed to thoroughly remove dirt, excess oil, and makeup while leaving the..
1,537.00 RSD
Brand: CeraVe
CeraVe Hydrating Foaming Oil Cleanser for Normal to Very Dry Skin 236 ml is an innovative formula that revolutionizes daily face and body washing. This uniquely textured cleanser starts as a rich oil that transforms into a soft, gentle foam when it contacts water. Specifically developed for dry and ..
1,494.00 RSD
Brand: CeraVe
CeraVe Moisturizing Cream 177 ml + CeraVe Hydrating Foaming Oil Cleanser 236 ml provide a dermatologist-tested skincare regimen for the face and body, specifically designed for normal, dry, and very dry skin. This product combination allows for thorough cleansing without drying out the skin, followe..
1,888.00 RSD
Brand: CeraVe
CeraVe Promo Pack offers the ideal combination of two top-tier products for blemish-prone skin. This duo ensures a comprehensive approach: thorough cleansing and targeted treatment. The Cleansing Gel (236 ml) gently removes impurities and excess sebum, while the Blemish Control Gel (40 ml) works dee..
2,399.00 RSD
Brand: CeraVe
CeraVe SA Smoothing Cleanser 236 ml is a specialized wash that provides a dual effect: thorough cleansing and gentle exfoliation without disrupting the skin's protective barrier. It is designed for skin that feels rough, bumpy, or prone to flaking (often used for conditions like Keratosis Pilaris). ..
1,370.00 RSD
Clinique Dramatically Different™ Moisturizing Gel – Oil-Free Moisturizer for Combination to Oily Skin, 125 ml
Free Delivery
Brand: CLINIQUE
Clinique Dramatically Different™ Moisturizing Gel – Oil-Free Moisturizer for Combination to Oily Skin, 125 ml is a lightweight hydrating face gel developed specifically for combination-oily and oily skin. Its fast-absorbing gel texture provides moisture without a heavy greasy feel, helps maintain th..
5,680.00 RSD
CLINIQUE HIGH IMPACT MASCARA SET – YOUR ESSENTIALS FOR DRAMATIC EYES AND CULT LIPS
BEST VALUE
Brand: CLINIQUE
Clinique High Impact Mascara Set is an exclusive set that brings together everything you need for professional eye and lip enhancement in the comfort of your home. This set features the famous High Impact Mascara (1.2g), which instantly provides volume and length to every lash, the Take The Day Off ..
3,578.40 RSD
Clinique Take The Day Off™ Cleansing Balm – Makeup & SPF Remover, 125 ml
BEST VALUE
Brand: CLINIQUE
Clinique Take The Day Off™ Cleansing Balm – Makeup & SPF Remover, 125 ml is an iconic first-step evening cleanser that effectively dissolves long-wearing and waterproof makeup, sunscreen, excess sebum and environmental debris. The solid balm transforms into a silky oil as it is massaged over the..
4,680.00 RSD
Brand: DERMEDIC
Dermedic Hydrain3 Hialuro Creamy Gel is a high-quality dermocosmetic preparation with an optimal combination of hyaluronic acid, macadamia oil, and marine algae, which has a positive effect on skin health, mainly on removing makeup and all impurities without a feeling of tightness, while supplying t..
1,875.00 RSD
Brand: DERMEDIC
Dermedic Hydrain3 Hialuro Hydrating Toner is a high-quality dermocosmetic preparation with an optimal combination of hyaluronic acid, glycerin, and betaine, which has a positive effect on skin moisture balance, mainly on restoring the natural pH level after cleansing, while supplying the dermis with..
1,425.00 RSD
Brand: DERMEDIC
Dermedic Hydrain3 Hialuro Micellar Water in its economical 2x500ml (1+1 FREE) packaging is a high-quality dermocosmetic preparation with an optimal combination of hyaluronic acid, thermal water, and glycerin, which has a positive effect on skin health, mainly on removing makeup and impurities while ..
2,100.00 RSD
Brand: DERMEDIC
Dermedic Hydrain3 Hialuro Micellar Water is a high-quality dermocosmetic preparation with an optimal combination of hyaluronic acid, thermal water, and glycerin, which has a positive effect on facial purity and moisture, mainly on removing makeup and all impurities without drying out the skin, while..
1,200.00 RSD
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