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Facial cleansing - page 3

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



AVENE MICELLAR LOTION 500ML - Preparation for cleaning the skin and removing make-up
TOP PRICE -15 %
Brand: AVENE
Avene micellar lotion - preparation for cleansing the skin and removing make-up, a new formula with a double effect: it hydrates and soothes the skin. Effectively removes make-up, preserves and nourishes the skin. It has a gentle and soothing effect. Why is regular skin cleansing important? T..
1,643.90 RSD 1,934.00 RSD
AVENE TOLERANCE CLEANSING LOTION – Extremely gentle cleansing for sensitive and reactive skin (200ml)
TOP PRICE -15 %
Brand: AVENE
AVENE TOLERANCE CLEANSING LOTION 200ML is specifically formulated for skin that is naturally sensitive or has become irritated due to various external factors. Its gentle texture allows for the removal of makeup and impurities from the face and eye area without the need for rinsing with water, thus ..
1,611.00 RSD 1,896.00 RSD
BABE ESSENTIALS MICELLAR GEL – Refreshing Cleansing for Balanced Skin
TOP PRICE -20 %
BABE Essentials Micellar Gel is a gentle foaming facial cleanser that effectively removes impurities and makeup residue, suitable for all skin types, especially sensitive ones. Thanks to its micellar structure, this gel deeply cleanses pores without disrupting the natural barrier, while soothing act..
1,485.60 RSD 1,857.00 RSD
BABE ESSENTIALS MICELLAR WATER – Gentle Cleansing and Microbiome Balance
TOP PRICE -20 %
BABE Essentials Micellar Water is an advanced dermocosmetic product that provides deep cleansing and effective makeup removal for the face, eyes, and lips in a single step. Its mild formula, featuring 97% ingredients of natural origin, is designed as a no-rinse solution, making it ideal for all skin..
1,265.60 RSD 1,582.00 RSD
BABE STOP AKN ASTRINGENT TONIK LOTION 250ML
TOP PRICE -20 %
Face toner specially designed for oily and acne-prone skin. It tones, soothes and refreshes the skin, accelerating the removal of acne. Regulates sebum production, reduces pores and prevents acne. Toner is the second desired step for cleansing oily and acne-prone skin, applied after washing the skin..
1,424.64 RSD 1,780.80 RSD
BIODERMA HYDRABIO GEL MOUSSANT (400 ml) – Moisturizing cleansing foaming gel for dehydrated skin
TOP PRICE -25 %
Brand: BIODERMA
BIODERMA HYDRABIO GEL MOUSSANT (400 ml) – Moisturizing cleansing foaming gel for dehydrated skin is a mild, daily cleanser specially formulated to restore moisture and radiance to the skin right during the washing process. Unlike standard gels that can dry out and tighten the face, the Hydrabio gel ..
2,025.00 RSD 2,700.00 RSD
BIODERMA HYDRABIO H2O – Moisturizing Micellar Water for Dehydrated Skin
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Hydrabio micelarna voda (H2O) is the first and only dermatological micellar water perfectly compatible with the skin. Its unique micelles contain fatty acid esters that mimic the phospholipids of skin cell membranes, naturally helping to rebuild the skin's hydrolipidic film. Bioderma Hydrab..
827.25 RSD 1,103.00 RSD
BIODERMA HYDRABIO H2O – Moisturizing Micellar Water for Dehydrated Skin (250ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Hydrabio micellar water represents the ultimate dermatological solution for facial cleansing and makeup removal for individuals with dehydrated skin. Thanks to a unique composition that faithfully mimics the natural structure of the skin, its micelles effectively attract impurities and wate..
1,658.25 RSD 2,211.00 RSD
BIODERMA HYDRABIO H2O – Moisturizing Micellar Water for Dehydrated Skin (500ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Hydrabio micellar water represents the ultimate dermatological solution for facial cleansing and makeup removal for individuals with dehydrated skin. Thanks to a unique composition that faithfully mimics the natural structure of the skin, its micelles effectively attract impurities and wate..
2,328.00 RSD 3,104.00 RSD
BIODERMA PROMO HYDRABIO H2O MICELLAR WATER 500ml 1+1 FREE - DOUBLE HYDRATION FOR DEHYDRATED SKIN
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Hydrabio H2O in this exclusive 1+1 FREE promo pack (1 liter total) is the first dermatological micellar water specifically designed for dehydrated and sensitive skin. Featuring the Aquagenium™ patent, it helps the skin biologically restart its natural hydration process and re-learn how to c..
2,734.50 RSD 3,646.00 RSD
BIODERMA PROMO SÉBIUM H2O MICELLAR WATER 250ml - SPECIALIST CLEANSING FOR OILY AND COMBINATION SKIN
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sébium H2O in a 250ml promo size is the iconic micellar water specifically formulated for the needs of oily, combination, and blemish-prone skin. This set of active ingredients features micellar technology combined with the unique Fluidactiv™ patent, which biologically improves sebum qualit..
865.50 RSD 1,154.00 RSD
BIODERMA PROMO SEBIUM H2O MICELLAR WATER 500ml 1+1 FREE - COMPLETE SOLUTION FOR COMBINATION AND OILY SKIN
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sebium H2O in this exclusive 1+1 FREE promo pack (1 liter total) is the first micellar water specifically designed for the needs of oily, combination, and blemish-prone skin. This duo set utilizes micellar technology to emulsify impurities while respecting the skin's natural balance. What s..
2,734.50 RSD 3,646.00 RSD
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