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Facial cleansing - page 3

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



AVENE TOLERANCE CLEANSING LOTION – Gentle cleansing for reactive sensitive skin, 200 ml
TOP PRICE -15 %
Brand: AVENE
AVENE TOLERANCE CLEANSING LOTION 200 ml is a gentle daily cleanser and makeup remover for sensitive, reactive and easily irritated skin. It is particularly useful when conventional cleansing gels, frequent contact with water or stronger cleansing methods leave the skin feeling tight, uncomfortable o..
1,611.60 RSD 1,896.00 RSD
BABE Essentials Micellar Gel is a gentle foaming facial cleanser that effectively removes impurities and makeup residue, suitable for all skin types, especially sensitive ones. Thanks to its micellar structure, this gel deeply cleanses pores without disrupting the natural barrier, while soothing act..
1,857.00 RSD
BABE Essentials Micellar Water is an advanced dermocosmetic product that provides deep cleansing and effective makeup removal for the face, eyes, and lips in a single step. Its mild formula, featuring 97% ingredients of natural origin, is designed as a no-rinse solution, making it ideal for all skin..
1,582.00 RSD
BIODERMA HYDRABIO GEL MOUSSANT (400 ml) – Moisturizing cleansing foaming gel for dehydrated skin
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Hydrabio Foaming Gel is a rinse-off cleanser for dehydrated skin users who prefer washing with water without harsh stripping. Micellar technology helps remove make-up and impurities while the formula supports skin comfort and hydration. When should BIODERMA Hydrabio Foaming Gel 400 ml..
2,295.00 RSD 2,700.00 RSD
BIODERMA HYDRABIO H2O – Moisturizing Micellar Water for Dehydrated Skin
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Hydrabio H2O 100 ml is a dermatological micellar water for dehydrated skin lacking water, comfort and radiance. It gently removes daily impurities and make-up from the face and eye area. Micellar technology captures impurities while respecting the skin protective film. Aquagenium™, niacina..
937.55 RSD 1,103.00 RSD
BIODERMA HYDRABIO H2O – Moisturizing Micellar Water for Dehydrated Skin (250ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Hydrabio H2O 250 ml is a dermatological micellar water for dehydrated skin lacking water, comfort and radiance. It gently removes daily impurities and make-up from the face and eye area. Micellar technology captures impurities while respecting the skin protective film. Aquagenium™, niacina..
1,879.35 RSD 2,211.00 RSD
BIODERMA HYDRABIO H2O – Moisturizing Micellar Water for Dehydrated Skin (500ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Hydrabio H2O 500 ml is a dermatological micellar water for dehydrated skin lacking water, comfort and radiance. It gently removes daily impurities and make-up from the face and eye area. Micellar technology captures impurities while respecting the skin protective film. Aquagenium™, niacina..
2,638.40 RSD 3,104.00 RSD
BIODERMA SÉBIUM GEL MOUSSANT (400 ml) – Purifying cleansing foaming gel for combination and oily skin
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sébium Gel Moussant 400 ml is a gentle rinse-off cleanser for combination, oily and blemish-prone skin. Zinc sulfate and copper sulfate support purification and excess-sebum control, while the soap-free base avoids unnecessary stripping. When should BIODERMA Sébium Gel Moussant 400 ml..
2,124.15 RSD 2,499.00 RSD
BIODERMA SEBIUM GEL MOUSSANT 200ml – GENTLE PURIFYING CLEANSING FOR OILY AND COMBINATION SKIN
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sébium Gel Moussant 200 ml is a gentle rinse-off cleanser for combination, oily and blemish-prone skin. Zinc sulfate and copper sulfate support purification and excess-sebum control, while the soap-free base avoids unnecessary stripping. When should BIODERMA Sébium Gel Moussant 200 ml..
1,427.15 RSD 1,679.00 RSD
BIODERMA SÉBIUM GEL MOUSSANT ACTIF (400 ml) – Active foaming gel with AHA and BHA acids for acne-prone skin
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sébium Gel Moussant Actif 400 ml is an active rinse-off cleanser for oily acne-prone skin with clogged pores, blackheads and uneven texture. Salicylic and glycolic acids provide keratolytic action while zinc gluconate supports purifying care. When should BIODERMA Sébium Gel Moussant A..
2,634.15 RSD 3,099.00 RSD
BIODERMA SEBIUM H2O MICELAR SOLUTION FOR MIXED SKIN 250ML
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sébium H2O 250 ml is a dermatological micellar water for daily cleansing of combination, oily and blemish-prone skin. It removes make-up, excess sebum and impurities without harsh rubbing. Zinc gluconate and copper sulfate support the purifying profile, while D.A.F. ingredients support ski..
1,879.35 RSD 2,211.00 RSD
BIODERMA SEBIUM H2O MICELAR SOLUTION FOR MIXED SKIN 500ML
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sébium H2O 500 ml is a dermatological micellar water for daily cleansing of combination, oily and blemish-prone skin. It removes make-up, excess sebum and impurities without harsh rubbing. Zinc gluconate and copper sulfate support the purifying profile, while D.A.F. ingredients support ski..
2,638.40 RSD 3,104.00 RSD
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