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Facial cleansing - page 4

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



BIODERMA PROMO SEBIUM SET – ACTIVE FOAMING GEL 200ml + KERATO+ CREAM 30ml
TOP PRICE -25 %
Brand: BIODERMA
The Bioderma Sébium Promo Set is a powerful dermatological duo designed for intensive treatment of oily, acne-prone skin. This set combines deep purifying action with advanced corrective care. While the Sébium Active Gel (Gel moussant actif) uses a blend of AHA and BHA to unclog pores, the Sébium Ke..
2,771.25 RSD 3,695.00 RSD
BIODERMA PROMO SEBIUM SET – MOUSSANT FOAMING GEL 200ml + SENSITIVE CREAM 30ml
TOP PRICE -25 %
Brand: BIODERMA
The Bioderma Sébium Promo Set is a specialized duo for the hygiene and care of sensitive, acne-prone oily skin. This set of active ingredients is based on a synergy of purification and soothing. While the Sébium Gel moussant gently removes impurities and limits sebum secretion, the Sébium Sensitive ..
2,055.75 RSD 2,741.00 RSD
BIODERMA PROMO SENSIBIO H2O MICELLAR WATER 500ml 1+1 FREE - CULT CARE FOR SENSITIVE SKIN
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sensibio H2O in this exclusive 1+1 FREE promo pack (1 liter total) is the original micellar water that revolutionized facial cleansing. This set of two 500ml bottles is based on micellar technology, with a structure similar to the skin's natural lipids. Unlike standard makeup removers, Sens..
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BIODERMA PROMO SENSIBIO MICELLAR WATER H2O 250ml - ORIGINAL MICELLAR WATER FOR SENSITIVE SKIN
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sensibio H2O in its 250ml promo size is the legendary micellar water that revolutionized daily facial hygiene. Specifically designed for sensitive, intolerant, and redness-prone skin, it utilizes the power of micelles—biomimetic lipids that are structurally compatible with the skin. Unlike ..
865.50 RSD 1,154.00 RSD
BIODERMA SEBIUM FOAMING GEL – Cleansing Gel for Combination Skin (200ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sebium Gel moussant is a gentle facial cleanser that effectively limits sebum secretion and purifies the epidermis. Thanks to the exclusive Fluidactiv® complex, this gel biologically regulates sebum quality, preventing clogged pores and the formation of blemishes. The formula is enriched wi..
1,800.00 RSD 2,400.00 RSD
BIODERMA SÉBIUM GEL MOUSSANT (400 ml) – Purifying cleansing foaming gel for combination and oily skin
TOP PRICE -25 %
Brand: BIODERMA
BIODERMA SÉBIUM GEL MOUSSANT (400 ml) – Purifying cleansing foaming gel for combination and oily skin is a cult dermatological preparation specially formulated for the daily hygiene of skin prone to acne and excessive sebum secretion. Its exceptionally mild, soap-free formula deeply cleanses the epi..
1,874.25 RSD 2,499.00 RSD
BIODERMA SEBIUM GEL MOUSSANT 200ml – GENTLE PURIFYING CLEANSING FOR OILY AND COMBINATION SKIN
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sebium Gel moussant is a daily purifying foaming gel formulated to gently cleanse the skin while limiting sebum secretion. This set of active ingredients features the Fluidactiv™ patent, which biologically improves sebum quality to prevent clogged pores. Unlike harsh cleansers that strip th..
1,259.25 RSD 1,679.00 RSD
BIODERMA SÉBIUM GEL MOUSSANT ACTIF (400 ml) – Active foaming gel with AHA and BHA acids for acne-prone skin
TOP PRICE -25 %
Brand: BIODERMA
BIODERMA SÉBIUM GEL MOUSSANT ACTIF (400 ml) – Active foaming gel with AHA and BHA acids for acne-prone skin is an advanced, highly effective formula designed for the intensive cleansing of oily skin prone to severe imperfections. Unlike the classic Sébium gel, the Actif version is enriched with a po..
2,324.25 RSD 3,099.00 RSD
BIODERMA SEBIUM H2O MICELAR SOLUTION FOR MIXED SKIN 250ML
TOP PRICE -25 %
Brand: BIODERMA
 Action:SEBIUM H20 cleanses the skin gently, without drying out, by micro-emulsifying impurities and excess sebum. The active ingredients purify the skin and reduce sebum secretion, and the Fluidactiv® complex regulates the quality of sebum. Also suitable for removing makeup around the eyes. Hy..
1,658.25 RSD 2,211.00 RSD
BIODERMA SEBIUM H2O MICELAR SOLUTION FOR MIXED SKIN 500ML
TOP PRICE -25 %
Brand: BIODERMA
 Action:SEBIUM H20 cleanses the skin gently, without drying out, by micro-emulsifying impurities and excess sebum. The active ingredients purify the skin and reduce sebum secretion, and the Fluidactiv® complex regulates the quality of sebum. Also suitable for removing makeup around the eyes. Hy..
2,328.00 RSD 3,104.00 RSD
BIODERMA SEBIUM H2O – Micellar Water for Oily & Combination Skin (500ml + 250ml FREE)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sebium H2O micellar water, featured in this exclusive promotional duo pack, offers a professional solution for cleansing and purifying combination, oily, and acne-prone skin. As the first specific micellar water to mimic the skin's natural composition, it ensures perfect makeup and impurity..
2,047.50 RSD 2,730.00 RSD
BIODERMA SEBIUM H2O – Micellar Water for Oily and Combination Skin (100ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sebium H2O Micellar Solution 100ml is a specially formulated micellar water that gently cleanses the skin without drying it out, thanks to the micro-emulsification of impurities and excess sebum. This cult formula contains active ingredients that purify the epidermis and significantly reduc..
827.25 RSD 1,103.00 RSD
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