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Facial cleansing - page 4

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



BIODERMA SEBIUM H2O – Micellar Water for Oily and Combination Skin (100ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sébium H2O 100 ml is a dermatological micellar water for daily cleansing of combination, oily and blemish-prone skin. It removes make-up, excess sebum and impurities without harsh rubbing. Zinc gluconate and copper sulfate support the purifying profile, while D.A.F. ingredients support ski..
937.55 RSD 1,103.00 RSD
BIODERMA SEBIUM LOTION – Balancing & Pore Refining Toner (200ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sébium Lotion is a purifying balancing lotion for combination to oily skin, used after cleansing and before skincare. Pore-refining ingredients, capryloyl glycine, zinc gluconate and salicylic acid target visible pores, sebum and texture while glycerin supports hydration. When should ..
2,425.90 RSD 2,854.00 RSD
BIODERMA SENSIBIO DS+ GEL – Purifying Cleansing Gel for Redness and Scales (200ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sensibio DS+ Gel is a cleanser for sensitive skin prone to redness, flaking and seborrhoeic-type scaling. DSactiv™ technology, zinc gluconate and complementary purifying and soothing ingredients support a targeted cleansing routine. When should BIODERMA Sensibio DS+ Gel 200 ml be used..
2,518.55 RSD 2,963.00 RSD
BIODERMA SENSIBIO GEL MOUSSANT – Soothing Foaming Cleansing Gel (200ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sensibio Gel Moussant is a foaming cleanser for sensitive-skin users who prefer rinse-off cleansing with water. The formula is soap-free and fragrance-free, with physiological pH, coco-glucoside/glyceryl oleate and D.A.F. technology. When should BIODERMA Sensibio Gel Moussant 200 ml b..
1,955.85 RSD 2,301.00 RSD
BIODERMA SENSIBIO H2O AR – Anti-Redness Micellar Water (250ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sensibio H2O AR is a micellar water developed for sensitive, reactive skin prone to visible redness. It cleanses and removes make-up while providing soothing care without rinsing. The formula combines micellar cleansing with aloe vera, cucumber, ginkgo and green tea extracts plus the D.A.F..
2,111.40 RSD 2,484.00 RSD
BIODERMA SENSIBIO H2O – Dermatological Micellar Water (250ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sensibio H2O 250 ml is a dermatological micellar water for daily cleansing and make-up removal from sensitive, reactive and intolerant facial and eye-area skin. Micelles capture impurities and make-up without harsh rubbing. The current formula contains cucumber extract and a biomimetic sug..
1,879.35 RSD 2,211.00 RSD
BIODERMA SENSIBIO H2O – Iconic Micellar Water for Sensitive Skin (500ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sensibio H2O 500 ml is a dermatological micellar water for daily cleansing and make-up removal from sensitive, reactive and intolerant facial and eye-area skin. Micelles capture impurities and make-up without harsh rubbing. The current formula contains cucumber extract and a biomimetic sug..
2,638.40 RSD 3,104.00 RSD
BIODERMA SENSIBIO H2O – Travel Size Micellar Water (100ml)
TOP PRICE -15 %
Brand: BIODERMA
BIODERMA Sensibio H2O 100 ml is a dermatological micellar water for daily cleansing and make-up removal from sensitive, reactive and intolerant facial and eye-area skin. Micelles capture impurities and make-up without harsh rubbing. The current formula contains cucumber extract and a biomimetic sug..
937.55 RSD 1,103.00 RSD
Brand: CeraVe
CeraVe Blemish Control Cleanser 236 ml is the essential first step in treating skin prone to imperfections. This refreshing formula penetrates deep into the pores to remove dirt and excess sebum while preserving the skin's natural barrier. With a texture that transforms from a gel into a light foam,..
1,415.00 RSD
Brand: CeraVe
CeraVe Blemish Control Cleanser 473 ml is a specialized facial wash that targets acne, blackheads, and excess sebum. This refreshing formula penetrates deep into pores to remove the causes of blemishes while preserving the skin's natural protective barrier. The large 473 ml pump bottle ensures long-..
1,980.00 RSD
Brand: CeraVe
CeraVe Blemish Control Gel 40 ml is a lightweight, hydrating full-face treatment that targets blemishes, blackheads, and spots while protecting the skin's natural barrier. This advanced formula with Salicylic Acid (BHA) penetrates deep into pores to eliminate the causes of imperfections, while AHA a..
1,725.00 RSD
Brand: CeraVe
CeraVe Facial Moisturizing Lotion SPF30 52ml + Hydrating Cleanser 236ml PROMO Pack is the perfect combination for the daily care of normal to dry skin, merging deep cleansing with all-day protection. This duo includes the Hydrating Cleanser, which removes dirt and oil without disrupting the skin's p..
2,137.00 RSD
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