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Facial cleansing - page 2

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



APIVITA CLEANSING CREAMY FOAM 75ML – Gentle face and eye cleansing in a travel-friendly size
TOP PRICE -15 %
Brand: APIVITA
APIVITA Cleansing Creamy Foam in a convenient 75ml size is the ultimate solution for effective cleansing while traveling or on the go. This best-selling formula, containing 93% natural ingredients, uses mild cleansing agents like saponaria to lift away makeup and pollutants without stinging the eyes..
500.65 RSD 589.00 RSD
APIVITA CLEANSING GEL 200ML – Natural freshness and deep cleansing for combination and oily skin
TOP PRICE -15 %
Brand: APIVITA
APIVITA Cleansing Gel with Citrus and Propolis is a refreshing treatment formulated to gently yet thoroughly remove impurities, excess sebum, and makeup residue. Combining citrus extracts for antiseptic and toning benefits with propolis for strong antimicrobial protection, this gel leaves the skin c..
1,087.15 RSD 1,279.00 RSD
APIVITA GREEK MOUNTAIN TEA FACE WATER 100ML – Instant hydration and antioxidant protection
TOP PRICE -15 %
Brand: APIVITA
APIVITA Greek Mountain Tea Face Water is a refreshing facial mist designed to provide immediate hydration and powerful protection against premature aging caused by environmental stressors. Formulated with 97% natural ingredients, this face water utilizes an infusion of three different organic Sideri..
789.65 RSD 929.00 RSD
APIVITA MICELLAR WATER 300ML – Gentle cleansing and hydration for face and eyes
TOP PRICE -15 %
Brand: APIVITA
APIVITA Micellar Water with Rose and Honey is a practical and highly effective cleanser that removes makeup and impurities in a single step. Thanks to micellar technology, it acts like a magnet, leaving the skin perfectly clean without the need for rinsing or rubbing. The formula is enriched with wi..
1,197.65 RSD 1,409.00 RSD
APIVITA Rose and Honey Micellar Water (75ml) – Travel size facial cleanser
TOP PRICE -15 %
Brand: APIVITA
APIVITA ROSE AND HONEY MICELLAR WATER (75ml) – Your perfect companion for a clean and refreshed face at all times! Forget about pouring cosmetics into small bottles before a trip. This practical, small packaging of APIVITA micellar water fits perfectly in any bag and is allowed in airplane hand lugg..
500.65 RSD 589.00 RSD
Brand: ISISPHARMA
AQUARUBORIL LOTION (200ml) is a specially formulated mild solution intended for daily facial cleansing and gentle makeup removal. It is ideal for thin, highly sensitive skin and redness-prone skin. Its carefully selected formulation is enriched with Iris Florentina plant extract and sorbitol. These ..
710.00 RSD
AVENE CLEANANCE CLEANSING GEL – Deep cleansing and mattifying for oily skin (200ml)
TOP PRICE -15 %
Brand: AVENE
Oily and blemish-prone skin requires thorough yet extremely gentle cleansing to avoid disrupting its natural protective barrier. AVENE Cleanance cleansing gel effectively removes impurities, excess sebum, and traces of makeup, leaving the skin refreshed and mattified. The 200ml packaging is perfect ..
1,678.00 RSD 1,974.00 RSD
AVENE CLEANANCE CLEANSING GEL – Deep cleansing and mattifying for oily skin (400ml)
TOP PRICE -15 %
Brand: AVENE
Oily and blemish-prone skin requires thorough yet extremely gentle cleansing to avoid disrupting its natural protective barrier. AVENE Cleanance cleansing gel (400ml) effectively removes impurities, excess sebum, and traces of makeup, leaving the skin refreshed and mattified. The large 400ml packagi..
2,678.00 RSD 3,150.00 RSD
AVENE CLEANANCE HYDRA SOOTHING CLEANSING CREAM – Gentle hygiene for skin dried by treatments (200ml)
TOP PRICE -15 %
Brand: AVENE
Skin undergoing aggressive medical acne treatments often becomes dry, irritated, and sensitive. AVENE Cleanance HYDRA soothing cleansing cream is specially formulated to restore comfort to skin compromised by drying treatments. Its creamy, soap-free, non-greasy texture gently cleanses, hydrates, and..
2,216.00 RSD 2,607.00 RSD
AVENE CLEANANCE MICELLAR WATER 400ML - Preparation for oily skin prone to acne and pimples
TOP PRICE -15 %
Brand: AVENE
AVENE CLEANANCE micellar water (400ml) is the ideal preparation for the daily hygiene of oily, acne-prone skin. Its gentle, soap-free cleansing base thoroughly removes impurities, excess sebum, and makeup, leaving a long-lasting feeling of freshness without the need for rinsing. Enriched with the pa..
2,546.00 RSD 2,995.00 RSD
AVENE CLEANSING FOAM – Gentle cleansing and mattifying for sensitive skin (150ml)
TOP PRICE -15 %
Brand: AVENE
AVENE CLEANSING FOAM 150ML is a lightweight cleanser for the face and eye area, specifically formulated for normal to combination sensitive skin prone to shine. Its gentle soap-free base effectively removes impurities and excess sebum while tightening pores and restoring the skin's natural balance. ..
2,287.00 RSD 2,691.00 RSD
AVENE GENTLE MILK CLEANSER – Hydrating cleanser for dry and very dry sensitive skin (200ml)
TOP PRICE -15 %
Brand: AVENE
Dry and very dry sensitive skin require a special cleansing approach that won't further compromise an already weakened barrier. AVENE Gentle Milk Cleanser is a rich, hydrating formula designed to gently remove makeup and impurities while simultaneously nourishing the skin and restoring softness and ..
2,311.00 RSD 2,719.00 RSD
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