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Facial cleansing - page 5

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



Brand: CeraVe
CeraVe Facial Moisturizing Lotion for Normal to Dry Skin SPF30 52 ml + CeraVe Foaming Facial Cleanser for Normal to Oily Skin 236 ml create an effective combination for daily hygiene and skin protection. This duo ensures the thorough removal of excess sebum and impurities during washing, followed by..
2,277.00 RSD
Brand: CeraVe
CeraVe Foaming Facial Cleanser 236 ml + CeraVe Facial Moisturizing Lotion SPF50 52 ml form a powerful duo for users who demand spotlessly clean skin and the highest level of daily sun protection. This combination is highly popular among those with combination skin who prefer gel-based cleansers for ..
2,360.00 RSD
Brand: CeraVe
CeraVe Foaming Facial Cleanser 236 ml + CeraVe Oil Control Moisturizing Gel-Cream 52 ml create a perfect synergy for the daily care of oily and combination skin. This duo is carefully designed to tackle the two biggest challenges of oily skin: thorough cleansing without irritation and hydration that..
2,444.00 RSD
Brand: CeraVe
CeraVe Foaming Facial Cleanser for Normal to Oily Skin 1L is a refreshing face and body wash that effectively removes excess oil, dirt, and makeup without disrupting the skin's protective barrier. This formula is ideal for those who prefer the feel of clean, refreshed skin without any tightness or d..
2,497.00 RSD
Brand: CeraVe
CeraVe Foaming Facial Cleanser for Normal to Oily Skin 236 ml is the ideal solution for daily face and body hygiene. Its lightweight texture gently but thoroughly removes impurities, excess sebum, and traces of makeup, leaving the skin perfectly clean and refreshed. Specially formulated to meet the ..
1,281.00 RSD
Brand: CeraVe
CeraVe Foaming Facial Cleanser for Normal to Oily Skin 473 ml is a refreshing cleanser that effectively removes excess oil, dirt, and makeup without over-stripping the skin. Unlike harsh cleansers that can leave the face feeling tight, this gel nourishes while it cleanses. The 473 ml pump bottle is ..
1,819.00 RSD
Brand: CeraVe
CeraVe Hydrating Cleansing Emulsion for normal to dry skin is suitable for daily use.Actions of CeraVe Hydrating Emulsion Cleanser for Normal to Dry Skin:Moisturizing and soothing cleansing emulsion for normal to dry face and body skin.Specially formulated for sensitive facial skin that is normal to..
1,813.00 RSD
Brand: CeraVe
CeraVe Hydrating Cleanser for Normal to Dry Skin 1 L is a non-foaming lotion designed to effectively remove dirt and traces of makeup without disrupting the skin's natural moisture. Specially formulated for normal to dry skin, this cleanser provides a unique experience that leaves both face and body..
2,332.00 RSD
Brand: CeraVe
CeraVe Hydrating Cleanser for Normal to Dry Skin 236 ml is a non-foaming lotion designed to effectively remove dirt and traces of makeup without disrupting the skin's natural moisture. Specially formulated for normal to dry skin, this cleanser provides a unique experience that leaves the face feelin..
997.00 RSD
Brand: CeraVe
CeraVe Hydrating Cleanser for Normal to Dry Skin 473 ml is a non-foaming lotion designed to effectively remove dirt and traces of makeup without disrupting the skin's natural moisture. Specially formulated for normal to dry skin, this cleanser provides a unique experience that leaves the face feelin..
1,372.00 RSD
Brand: CeraVe
CeraVe Hydrating Cleanser is a gentle product intended for facial skin, with ingredients such as ceramides and hyaluronic acid that restore the skin's natural barrier and help it retain moisture.CeraVe Hydrating Cleanser cleanses and refreshes the skin without excessively removing the protective lay..
1,098.00 RSD
Brand: CeraVe
CeraVe Hydrating Cream-to-Foam Cleanser 236 ml is an innovative cleanser that offers the best of both worlds: the rich texture of a cream that nourishes and the refreshing feel of a foam that deep cleans. Specifically developed for normal to dry skin, this emulsion effectively removes dirt, excess o..
1,687.00 RSD
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