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Facial cleansing - page 5

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



BIODERMA SEBIUM LOTION – Balancing & Pore Refining Toner (200ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sebium lotion is specifically formulated to deeply balance combination and oily skin, providing a triple action: hydration, sebum regulation, and pH level restoration. Powered by the Fluidactiv® patent, this lotion biologically regulates sebum quality, preventing clogged pores and the forma..
2,140.50 RSD 2,854.00 RSD
BIODERMA SENSIBIO DS+ GEL – Purifying Cleansing Gel for Redness and Scales (200ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sensibio DS+ cleansing gel is an innovative dermatological product specifically formulated for skin prone to seborrheic dermatitis. Its primary action focuses on limiting the proliferation of the Malassezia fungus, which is the main cause of redness and scaling on the face. With regular use..
2,222.25 RSD 2,963.00 RSD
BIODERMA SENSIBIO GEL MOUSSANT – Soothing Foaming Cleansing Gel (200ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sensibio soothing foaming gel is a gentle hygiene product specifically formulated for sensitive and intolerant skin, including the delicate eye area. Thanks to the exclusive D.A.F.™ complex, this gel biologically raises the skin's tolerance threshold, making it more resilient to external ir..
1,725.75 RSD 2,301.00 RSD
BIODERMA SENSIBIO H2O AR – Anti-Redness Micellar Water (250ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sensibio H2O AR is the first and only dermatological micellar water fully adapted to the needs of sensitive skin prone to redness and rosacea. Featuring the exclusive Rosactiv™ patent, this solution directly targets the biological factors responsible for the dilation and weakening of capill..
1,863.00 RSD 2,484.00 RSD
BIODERMA SENSIBIO H2O – Dermatological Micellar Water (250ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sensibio H2O micellar solution is an iconic dermatological product and a pioneer in micellar technology, specifically designed for the needs of sensitive, intolerant, and reactive skin. Based on an innovative formula, this solution contains micelles with a biological composition similar to ..
1,658.25 RSD 2,211.00 RSD
BIODERMA SENSIBIO H2O – Iconic Micellar Water for Sensitive Skin (500ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sensibio H2O micellar solution in an economical 500ml bottle represents the gold standard for cleansing sensitive, intolerant, and reactive skin. Based on pioneering Bioderma technology, this solution contains micelles with a biological composition similar to the skin's natural lipids, allo..
2,328.00 RSD 3,104.00 RSD
BIODERMA SENSIBIO H2O – Travel Size Micellar Water (100ml)
TOP PRICE -25 %
Brand: BIODERMA
Bioderma Sensibio H2O micellar solution in a practical 100ml bottle is the ideal solution for cleansing sensitive face and eye areas while traveling or on the go. Based on the innovative Bioderma formula, this solution contains micelles that effectively micro-emulsify all impurities, urban smog, and..
827.25 RSD 1,103.00 RSD
CENTIFOLIA ALOE VERA GEL
TOP PRICE -10 %
Brand: CENTIFOLIA
Centifolia aloe vera gel is a multipurpose product of natural origin that provides intensive hydration, soothes the skin and promotes its regeneration. Thanks to the high content of aloe vera (99%), this gel is ideal for the care of dry, irritated, sensitive or damaged skin, as well as for skin expo..
1,161.00 RSD 1,290.00 RSD
CERAVE BLEMISH CONTROL CLEANSER WITH SALICYLIC ACID 236 ML – TARGETED CARE FOR ACNE AND BLACKHEADS CERAVE BLEMISH CONTROL CLEANSER WITH SALICYLIC ACID 236 ML – TARGETED CARE FOR ACNE AND BLACKHEADS
TOP PRICE -20 %
Brand: CeraVe
CeraVe Blemish Control Cleanser 236 ml is the essential first step in treating skin prone to imperfections. This refreshing formula penetrates deep into the pores to remove dirt and excess sebum while preserving the skin's natural barrier. With a texture that transforms from a gel into a light foam,..
1,132.00 RSD 1,415.00 RSD
CERAVE BLEMISH CONTROL CLEANSER WITH SALICYLIC ACID 473 ML – VALUE SIZE FOR CLEAR SKIN WITHOUT IRRITATION CERAVE BLEMISH CONTROL CLEANSER WITH SALICYLIC ACID 473 ML – VALUE SIZE FOR CLEAR SKIN WITHOUT IRRITATION
TOP PRICE -15 %
Brand: CeraVe
CeraVe Blemish Control Cleanser 473 ml is a specialized facial wash that targets acne, blackheads, and excess sebum. This refreshing formula penetrates deep into pores to remove the causes of blemishes while preserving the skin's natural protective barrier. The large 473 ml pump bottle ensures long-..
1,683.00 RSD 1,980.00 RSD
CERAVE BLEMISH CONTROL GEL 40 ML – POWERFUL TREATMENT FOR CLEAR AND HEALTHY SKIN CERAVE BLEMISH CONTROL GEL 40 ML – POWERFUL TREATMENT FOR CLEAR AND HEALTHY SKIN
TOP PRICE -20 %
Brand: CeraVe
CeraVe Blemish Control Gel 40 ml is a lightweight, hydrating full-face treatment that targets blemishes, blackheads, and spots while protecting the skin's natural barrier. This advanced formula with Salicylic Acid (BHA) penetrates deep into pores to eliminate the causes of imperfections, while AHA a..
1,380.00 RSD 1,725.00 RSD
CERAVE FACIAL MOISTURIZING LOTION SPF30 52ML + HYDRATING CLEANSER 236ML PROMO PACK – COMPLETE HYDRATION & PROTECTION
TOP PRICE -15 %
Brand: CeraVe
CeraVe Facial Moisturizing Lotion SPF30 52ml + Hydrating Cleanser 236ml PROMO Pack is the perfect combination for the daily care of normal to dry skin, merging deep cleansing with all-day protection. This duo includes the Hydrating Cleanser, which removes dirt and oil without disrupting the skin's p..
1,816.45 RSD 2,137.00 RSD
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