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Face cleansing milk

Face cleansing milk is intended for gentle removal of impurities, makeup, excess sebum and daily care residue, especially in dry, sensitive skin that does not tolerate aggressive washing. Due to its creamy and pleasant texture, cleansing milk often leaves the skin feeling softer and more comfortable than stronger gels or foams.

Within the Face cleansing category, cleansing milks are a good choice for people who feel tightness, stinging, redness or dryness after washing. They can be used in the morning or evening routine, alone or as part of gentle double cleansing.

For skin prone to redness and irritation, it is important to choose products that cleanse without rough rubbing and without additional drying. If redness often returns or the skin is sensitive to routine changes, the guide How to reduce facial redness can be useful.

Face cleansing milks available at ApotekaOnline

Product Purpose Link
Avene gentle cleansing milk 200 ml Gentle cleansing milk for sensitive skin and makeup removal View product »
La Roche-Posay Lipikar Lait body milk 400 ml Body milk for dry and sensitive skin care, as support to a routine for skin prone to dryness View product »
Vichy Pureté Thermale mineral micellar milk for dry skin Micellar milk for cleansing dry skin and gently removing impurities View product »

Who is face cleansing milk for?

  • Dry, sensitive and mature skin that does not tolerate aggressive cleansers
  • Skin that feels tight, stings or flakes after washing
  • People who want gentle makeup and daily impurity removal
  • Skin prone to redness, discomfort and a weakened protective barrier
  • People who prefer a creamy texture and a more comfortable feeling after cleansing

How to choose face cleansing milk?

For sensitive skin and gentle makeup removal, Avene gentle cleansing milk 200 ml can be selected, especially when the goal is a mild routine without tightness.

For dry skin that needs a gentle texture and cleansing with a comfortable feeling, Vichy Pureté Thermale mineral micellar milk for dry skin can be a good choice.

If dryness is also present on the body, the care routine can be supplemented with a product such as La Roche-Posay Lipikar Lait body milk 400 ml, intended for dry and sensitive body skin care.

How to use face cleansing milk properly?

Face cleansing milk is usually applied to the face with fingers or a cotton pad, using gentle movements without rough rubbing. Depending on the manufacturer’s instructions, it can be removed with a cotton pad, rinsed with water or used as part of the evening cleansing routine before the next care step.

For dry and sensitive skin, it is important to avoid hot water, rough towels and overly frequent cleansing. After cleansing, a moisturizing cream is recommended, and during the day SPF protection as well, especially for skin prone to redness, spots or irritation.

Cleansing milk, redness and dry skin

Face cleansing milk can be a good choice when the skin does not tolerate foams or gels that leave a “squeaky clean” feeling. For sensitive skin, the goal is to remove impurities while keeping the skin calm, soft and without uncomfortable tightness.

If redness, stinging, itching or flaking appears after cleansing, the routine should be simplified and milder products chosen. More advice about caring for redness-prone skin is available in the blog article How to reduce facial redness.

Pharmacist’s advice

For dry and sensitive skin, face cleansing should be gentle and without aggressive rubbing. If the skin stings, feels tight or flakes after cleansing, the product may not be gentle enough or the routine may not suit the skin condition. Cleansing milk can be a good choice for a more comfortable routine, but in case of persistent redness, itching, rosacea, eczema, acne or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

What is face cleansing milk used for?
Face cleansing milk is used for gentle removal of impurities, makeup and daily care residue, especially in dry and sensitive skin.

Is cleansing milk good for dry skin?
Yes. Cleansing milk often suits dry skin because it has a gentler, creamier texture and does not leave a strong tight feeling.

Should cleansing milk be rinsed off?
It depends on the product. Some milks are removed with a cotton pad, some are rinsed with water, so it is best to follow the manufacturer’s instructions.

Does cleansing milk remove makeup?
Cleansing milks can help remove makeup, especially on sensitive skin. With heavier makeup, an additional cleansing step may be needed.

What if the skin stings after cleansing?
If the skin stings, becomes red or feels tight after cleansing, the routine may be too aggressive and a milder product or professional advice may be needed.


AFRODITA CLEAN UP MLEKO SA HIJALURONOM - 9410 - Afrodita-nega lica..
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APIVITA GREEK MOUNTAIN TEA FACE WATER 100ML – Instant hydration and antioxidant protection
TOP PRICE -15 %
Brand: APIVITA
APIVITA Greek Mountain Tea Face Water is a refreshing facial mist designed to provide immediate hydration and powerful protection against premature aging caused by environmental stressors. Formulated with 97% natural ingredients, this face water utilizes an infusion of three different organic Sideri..
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AVENE GENTLE MILK CLEANSER – Hydrating cleanser for dry and very dry sensitive skin (200ml)
TOP PRICE -25 %
Brand: AVENE
Dry and very dry sensitive skin require a special cleansing approach that won't further compromise an already weakened barrier. AVENE Gentle Milk Cleanser is a rich, hydrating formula designed to gently remove makeup and impurities while simultaneously nourishing the skin and restoring softness and ..
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CENTIFOLIA DVOFAZNI SKIDAČ ŠMINKE SA OČIJU
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Brand: CENTIFOLIA
Centifolia two-phase eye makeup remover suitable for all skin types and for those with sensitive eyes. It gently and effectively removes all traces of make-up and impurities, without any greasy or tightening effect. Your skin is clean, soft and fresh in one simple step.Organic castor oil has been ca..
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CENTIFOLIA HIDRATANTNO MLEKO ZA ČIŠĆENJE
TOP PRICE -100 %
Brand: CENTIFOLIA
Centifolia moisturizing cleansing milk leaves the skin free of impurities and traces of pollution and thoroughly removes make-up. Its gentle formula does not irritate the eyes. The skin is clean, soft and perfectly hydrated. Ginkgo biloba is a tree originating from Asia. It is the oldest known tree ..
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CERAVE FACIAL MOISTURIZING LOTION SPF30 FOR NORMAL TO DRY SKIN 52 ML + CERAVE FOAMING FACIAL CLEANSER FOR NORMAL TO OILY SKIN 236 ML
TOP PRICE -15 %
Brand: CeraVe
CeraVe Facial Moisturizing Lotion for Normal to Dry Skin SPF30 52 ml + CeraVe Foaming Facial Cleanser for Normal to Oily Skin 236 ml create an effective combination for daily hygiene and skin protection. This duo ensures the thorough removal of excess sebum and impurities during washing, followed by..
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CERAVE HYDRATING CLEANSER FOR NORMAL TO DRY SKIN 1 L – FAMILY SIZE FOR GENTLE CLEANSING AND HYDRATION CERAVE HYDRATING CLEANSER FOR NORMAL TO DRY SKIN 1 L – FAMILY SIZE FOR GENTLE CLEANSING AND HYDRATION
TOP PRICE -20 %
Brand: CeraVe
CeraVe Hydrating Cleanser for Normal to Dry Skin 1 L is a non-foaming lotion designed to effectively remove dirt and traces of makeup without disrupting the skin's natural moisture. Specially formulated for normal to dry skin, this cleanser provides a unique experience that leaves both face and body..
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CERAVE HYDRATING CLEANSER FOR NORMAL TO DRY SKIN 236 ML – GENTLE CLEANSING WITH MAXIMUM HYDRATION CERAVE HYDRATING CLEANSER FOR NORMAL TO DRY SKIN 236 ML – GENTLE CLEANSING WITH MAXIMUM HYDRATION
TOP PRICE -20 %
Brand: CeraVe
CeraVe Hydrating Cleanser for Normal to Dry Skin 236 ml is a non-foaming lotion designed to effectively remove dirt and traces of makeup without disrupting the skin's natural moisture. Specially formulated for normal to dry skin, this cleanser provides a unique experience that leaves the face feelin..
797.60 RSD 997.00 RSD
CERAVE HYDRATING CLEANSER FOR NORMAL TO DRY SKIN REFILL 473 ML – ECO-FRIENDLY REFILL FOR GENTLE CLEANSING
TOP PRICE -15 %
Brand: CeraVe
CeraVe Hydrating Cleanser is a gentle product intended for facial skin, with ingredients such as ceramides and hyaluronic acid that restore the skin's natural barrier and help it retain moisture.CeraVe Hydrating Cleanser cleanses and refreshes the skin without excessively removing the protective lay..
933.30 RSD 1,098.00 RSD
EMBRYOLISSE LAIT CRÈME FLUID 400ml REFILL – Multi-purpose dermo-care for face and body
TOP PRICE -25 %
Brand: EMBRYOLISSE
Embryolisse Lait-Crème Fluid Refill (400ml) is an eco-friendly dermo-safe solution for family-wide skin health. This lightweight dermo-formula is the fluid version of the classic concentrate, specifically designed for rapid absorption and deep hydration of both face and body. As a premium multi-purp..
2,362.50 RSD 3,150.00 RSD
Brand: GRAVIER
Gravier milk for makeup removal and deep cleansing is hypoallergenic and sterile. Fragrance-free and formulated without any preservatives, this cleansing milk makeup remover gently cleanses and removes makeup from your skin and eye area. Its silky texture and composition enriched with organic aloe v..
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Gravier organic makeup remover milk is ultra-gentle, hypoallergenic and sterile, intended for normal to dry skin. Formulated without any preservatives, this milk gently cleanses your skin and the area around your eyes. Its formula enriched with organic olive oil and silky texture make it pleasant to..
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