Stretch marks

Stretch marks are a common skin change during pregnancy and after childbirth. They most often appear on the belly, breasts, hips, thighs and buttocks, in other words on parts of the body where the skin stretches quickly. During pregnancy, the skin goes through intense changes, and its elasticity depends on genetics, hydration, care, body type, speed of weight gain and hormonal changes.

In the Stretch Marks category at ApotekaOnline, you can find products for skin care during pregnancy and after childbirth. This subcategory belongs to the wider Pregnant Women and New Mothers category, where you can also find postpartum girdles, pregnancy equipment, breast care and other products for maternal care during pregnancy, breastfeeding and recovery.

Why do stretch marks appear during pregnancy?

Stretch marks appear when the skin stretches faster than its fibers can adapt. During pregnancy, they most often occur due to belly and breast growth, changes in body weight and hormonal influences that affect skin elasticity. At first they may be reddish, purple or pink, and over time they become lighter and less noticeable.

Completely preventing stretch marks is not always possible, because genetics and individual skin structure play a major role. However, regular care, hydration and gentle massage may help keep the skin softer, more elastic and better cared for during periods of intense stretching.

Recommended products for skin prone to stretch marks

Avalon stretch mark cream – everyday care during pregnancy

Avalon stretch mark cream is intended for care of skin prone to stretch marks. It may be used when the skin needs additional hydration, elasticity and care, especially on areas that stretch the most during pregnancy.

Regular application of cream, with gentle massage, may help the skin feel softer and more comfortable. It is important to apply the product to clean and dry skin, without strong pressure or aggressive massage, especially on the belly during pregnancy.

Šaljić Striet natural balm for stretch marks

Šaljić Striet natural balm for stretch marks is one of the well-known products for care of skin prone to stretch marks. It is intended for regular care of the areas where stretch marks most often appear, such as the belly, breasts, hips, thighs and buttocks.

Consistency is essential with stretch mark products. The best care results are achieved with regular use, because skin elasticity does not improve overnight. The product should be used according to the manufacturer’s instructions and with caution if the skin is sensitive.

Striamel D ointment for stretch mark treatment

Striamel D ointment for stretch mark treatment is intended for care of skin with existing stretch marks and skin prone to their appearance. It may be a choice in the postpartum period, when women want additional care for areas where stretch marks have already appeared.

For older, lighter stretch marks, expectations should be realistic. Care products may contribute to better appearance, softness and elasticity of the skin, but they cannot always completely remove stretch marks, especially if they have been present for a long time.

When should stretch mark care begin?

Care for skin prone to stretch marks can begin already in early pregnancy, especially when belly and breast growth is expected. Many pregnant women introduce a cream or balm for stretch marks from the first or second trimester, because the goal is to keep the skin regularly hydrated and cared for before stretching becomes intense.

Care can also continue after childbirth, because the skin then gradually recovers, changes texture and may be drier or more sensitive. It is especially useful to care for the belly, breasts, hips and thighs, with patience and a regular routine.

How to use stretch mark products correctly?

• Apply them regularly, preferably daily according to the manufacturer’s instructions.
• Use on clean and dry skin, so the product spreads better.
• Massage gently, without strong pressure, especially on the belly during pregnancy.
• Pay attention to the areas that stretch the most: belly, breasts, hips, thighs and buttocks.
• Stop use in case of irritation, redness, itching or stinging.
• During pregnancy, check the composition and consult a pharmacist or gynecologist if needed.

Stretch marks and skin care after childbirth

After childbirth, the skin of the belly and breasts may be looser, drier and more sensitive. Regular care may help the skin feel more comfortable, softer and hydrated. Stretch mark products are often combined with careful gradual recovery, proper nutrition, fluid intake and gentle physical activity once approved by a doctor.

If a new mother uses a postpartum girdle, it is recommended to apply stretch mark products earlier and wait until the skin absorbs them before putting on the girdle, to avoid sweating, irritation and an unpleasant feeling.

Read related advice

• Pregnancy meal plan – what can pregnant women eat and what should they avoid?
• What are the first symptoms of pregnancy?

Pharmacist’s advice