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Maternity & Nursing – Essentials for Mom & Baby

Pregnant women and new mothers is a category intended for women who are preparing for pregnancy, going through pregnancy or are in the period after childbirth. During this stage of life, the body’s needs change, so it is important to choose products for care, breastfeeding, recovery, comfort and everyday support for mother and baby carefully.

In the Pregnant Women and New Mothers category at ApotekaOnline, you can find products for pregnancy, breastfeeding, breast care, stretch mark prevention and care, postpartum recovery, pregnancy and ovulation tests, as well as food supplements for pregnant women and new mothers. The offer is organized into clear subcategories to make selection easier, safer and adapted to different stages of motherhood.

What does the Pregnant Women and New Mothers category include?

This category connects products that support women from pregnancy planning, through pregnancy, to breastfeeding and postpartum recovery. The offer includes pregnancy and ovulation tests, vitamins, minerals and omega 3, breastfeeding equipment, breast care, maternity belts, postpartum girdles and products for skin prone to stretch marks.

Special attention should be paid to products used during pregnancy and breastfeeding. Supplements, intimate care products, products for hemorrhoids, lubricants and all products applied to larger skin areas or mucous membranes should be chosen with careful reading of the instructions and, when needed, advice from a pharmacist or doctor.

Subcategories for pregnant women and new mothers

Subcategory Purpose Link
Vitamins, minerals and omega 3 Food supplements for pregnant women, new mothers and women planning pregnancy. View vitamins »
Nursing bras Comfortable bras for the breastfeeding period, designed to make feeding the baby easier. View bras »
Hemorrhoids Products for care and relief of hemorrhoid discomfort during pregnancy and after childbirth. View products »
Lubricants Products for intimate comfort, especially when dryness or discomfort is present. View lubricants »
Nursing tops Practical clothing that makes breastfeeding easier at home, during walks or while travelling. View tops »
Breast care Products for nipple care, breast skin care and comfort during breastfeeding. View breast care »
Breastfeeding equipment Practical equipment for breastfeeding, expressing, storing milk and everyday organization. View equipment »
Pregnancy equipment Products for comfort, support and easier everyday life during pregnancy. View equipment »
Maternity belts Support for the belly and back during pregnancy, especially with heaviness and pressure. View belts »
Postpartum girdles Support for the body in the postpartum period and a feeling of stability during recovery. View girdles »
Stretch marks – pregnant women and new mothers Products for skin care during pregnancy and after childbirth, especially for skin prone to stretch marks. View products »
Pregnancy and ovulation tests Tests for pregnancy planning, ovulation tracking and early pregnancy detection. View tests »

Pregnancy planning – ovulation and pregnancy tests

For women planning pregnancy, pregnancy and ovulation tests can play an important role. Ovulation tests help identify fertile days, while pregnancy tests can help detect pregnancy early in a simple and practical way.

If the cycle is irregular, if pregnancy does not occur for a longer period, or if pain, unusual bleeding or other symptoms are present, a gynecological examination is recommended. Home tests are useful for orientation, but they do not replace professional diagnostics.

Vitamins, minerals and omega 3 for pregnant women and new mothers

Vitamins, minerals and omega 3 for pregnant women and new mothers are intended for additional nutritional support during a period of increased body needs. During pregnancy and breastfeeding, attention is often paid to folic acid, iron, iodine, vitamin D, omega 3 fatty acids and other nutrients, but the supplement choice should be adapted to individual needs.

Supplements during pregnancy and breastfeeding should not be used randomly. It is best to choose them according to the recommendation of a gynecologist, pharmacist or doctor, especially if the pregnant woman has anemia, thyroid problems, nausea, special diets or already uses medication.

Breastfeeding – equipment, bras, tops and breast care

The breastfeeding period requires practicality, comfort and proper care. In the categories breastfeeding equipment, nursing bras, nursing tops and breast care, you can find products that may make daily baby feeding easier and reduce discomfort for the mother.

Nipple and breast skin care is especially important in the first weeks of breastfeeding, when sensitivity, dryness, tightness or irritation may occur. If stronger pain, fever, breast redness, lumps or suspicion of mastitis appear, medical advice is needed.

Support during pregnancy and recovery after childbirth

As pregnancy progresses, heaviness, back pain, abdominal pressure and the need for additional support may occur. Maternity belts and pregnancy equipment may help with everyday comfort, especially during longer standing, walking or pressure in the lower back.

After childbirth, postpartum girdles may provide a feeling of stability and support during recovery. Their use should be adjusted to the type of delivery, personal comfort and doctor’s recommendation, especially after a cesarean section.

Stretch marks, hemorrhoids and intimate comfort

During pregnancy and after childbirth, the skin stretches intensively, especially on the abdomen, breasts, hips and thighs. Products from the stretch marks – pregnant women and new mothers category are intended for regular care, hydration and support of skin elasticity.

Hemorrhoids are a common discomfort during pregnancy and after childbirth due to pressure, hormonal changes and straining. In case of pain, bleeding, swelling or persistent discomfort, medical advice is needed. Lubricants may be useful for intimate dryness and discomfort, but during pregnancy and breastfeeding, trusted products should be chosen and professional advice sought when needed.

Read our expert blogs

How to choose products for pregnancy and the postpartum period?

  • For pregnancy planning: browse ovulation and pregnancy tests.
  • For nutritional support: choose vitamins, minerals and omega 3 according to professional recommendation.
  • For breastfeeding: breastfeeding equipment, nursing bras, tops and breast care can make the everyday routine easier.
  • For pregnancy comfort: maternity belts and pregnancy equipment can provide additional support.
  • For postpartum recovery: postpartum girdles should be chosen carefully, especially after a cesarean section.
  • For skin: use stretch mark products regularly, with gentle massage and good skin hydration.

Pharmacist’s advice

During pregnancy and breastfeeding, products should be chosen especially carefully. Supplements, hemorrhoid products, lubricants and products applied to mucous membranes or larger skin areas should be appropriate for the condition of the pregnant woman or new mother. In case of pain, bleeding, fever, suspected mastitis, severe hemorrhoids or unclear symptoms, medical advice is necessary.

Ljubica Barbulović, Master of Pharmacy

Frequently Asked Questions

What is included in the Pregnant Women and New Mothers category?

This category includes vitamins and minerals, omega 3, breastfeeding equipment, nursing bras, maternity belts, postpartum girdles, stretch mark products, pregnancy and ovulation tests and products for maternal care.

Can pregnant women choose supplements on their own?

Supplements during pregnancy should be chosen according to individual needs and the recommendation of a gynecologist, doctor or pharmacist, especially if the pregnant woman already uses medication.

When are maternity belts used?

Maternity belts are used when additional support for the belly and back is needed, especially with heaviness, pressure or strain in the lower back.

Are postpartum girdles suitable for every new mother?

Postpartum girdles may provide a feeling of support, but their use should be adapted to the type of delivery, recovery and doctor’s recommendation, especially after a cesarean section.

When should medical advice be sought?

Medical advice should be sought in case of bleeding, strong pain, fever, suspected mastitis, severe hemorrhoids, swelling, unusual discharge or any sudden worsening of condition.

FERROFOL CAPSULES (30 pcs) - Maximum iron absorption without nausea
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Brand: MAX MEDICA
Ferrofol capsules (30 pieces) represent a premium dietary supplement, formulated to provide maximum iron absorption and ensure great health, energy, and vitality. It is intended for everyone who needs an additional dose of iron and B-complex vitamins to prevent and treat anemia, support the immune s..
1,025.00 RSD
Solgar Folacin 400 mcg (100 Tablets) – Essential Protection for Pregnancy and the Nervous System
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Brand: SOLGAR
When do you need Solgar Folacin? Are you planning a pregnancy and want to ensure the perfect, healthy development of your baby? Are you battling anemia, poor circulation, chronic fatigue, and a drop in concentration? Have you noticed premature graying of your hair, frequent mouth ulcers, or do you ..
1,130.00 RSD
AVENT MANUAL PLASTER PUMP - NATURAL
BEST VALUE Free Delivery
Brand: AVENT
More comfortable expressing and milk storageAVENT MANUAL PLASTER PUMP - NATURAL is part of the baby range and is intended to support everyday care, feeding or play according to its stated purpose. The verified information from the existing description is reorganised below for easier selection and co..
7,503.84 RSD
OLIGOVIT FOR PREGNANT WOMEN (30 tablets) - Complete support for mother and baby
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Brand: GALENIKA
Oligovit® for pregnant women (30 film tablets) is a premium, carefully balanced dietary product from Galenika, designed to provide maximum nutritional support to women during pregnancy, immediately after childbirth, and during the sensitive breastfeeding period. In these stages, the female body's ne..
944.00 RSD
AVENT BREAST TUFERS ONE-TIME DAILY 100PCS
BEST VALUE
Brand: AVENT
A practical choice for everyday baby and family needsAVENT BREAST TUFERS ONE-TIME DAILY 100PCS is a baby-range product intended for its clearly stated everyday purpose. Existing information about its purpose and features has been rewritten into a new, clear structure for easier selection and correct..
2,227.50 RSD
AVENT BREAST TUFERS ONE-TIME DAILY 24PCS
BEST VALUE
Brand: AVENT
How can greater comfort be supported during breastfeeding?AVENT BREAST TUFERS ONE-TIME DAILY 24PCS is a baby-range product. The existing stated characteristics are presented clearly below to make selection and correct use easier.Key benefits and featuresAVENT BREAST TUFERS ONE-TIME DAILY 24PCSUse an..
756.00 RSD
AVENT BREAST TUFERS ONE-TIME DAILY 60PCS
BEST VALUE
Brand: AVENT
A practical choice for everyday baby and family needsAVENT BREAST TUFERS ONE-TIME DAILY 60PCS is a baby-range product intended for its clearly stated everyday purpose. Existing information about its purpose and features has been rewritten into a new, clear structure for easier selection and correct ..
1,552.50 RSD
NATABIOL TABLETS (30 pcs) – Pregnancy vitamins with ginger for morning sickness
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Brand: MED EQ
NATABIOL TABLETS (30 tablets) represent an optimal, scientifically developed multivitamin-multimineral formulation intended for the health of mother and baby before conception, during the entire pregnancy, and during the breastfeeding period. During this sensitive period, the body's need for essenti..
1,025.10 RSD
+SENSO Pregnancy Test – 25 mIU/ml hCG Cassette for Home Pregnancy Testing
BEST VALUE
Brand: SENSOTEST
+SENSO Pregnancy Test is a rapid urine hCG cassette intended for the qualitative detection of possible pregnancy at home. The test detects human chorionic gonadotropin – hCG, a hormone whose concentration rises during early pregnancy. The detection threshold is 25 mIU/ml hCG in urine. A urine sam..
499.00 RSD
Maternity bra with adjustable thank made of pure cotton rastegljivog for gentle contact with the skin, izuzetanu comfort and efficient support. This bra is designed to shape and support the breasts according to various needs because it has adjustable suspenders. Armpit remains free to avoid irrita..
1,666.00 RSD
ALERACT® HA TABLETS - Preparation for a healthy pregnancy
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Brand: LO.LI. PHARMA
ALERACT® HA - Comprehensive support for a healthy and happy pregnancy! ALERACT® HA is a dietary product based on alpha-lipoic acid, vitamin D, vit. B6, magnesium and high-molecular hyaluronic acid, which is intended for use in the first trimester of pregnancy, as well as preconception (before pre..
1,776.00 RSD
AMER D BALM FOR NURSING MOTHERS 50G – Natural protection and care for carefree breastfeeding
BEST VALUE
Brand: AMER PROM
AMER D BALM FOR NURSING MOTHERS 50G is a high-quality herbal preparation designed for the intensive care of nipples and breast skin during lactation. Formulated with pure plant extracts and natural oils, this balm effectively soothes irritations, prevents painful cracks (rhagades), and accelerates t..
945.00 RSD
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