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Facial cleansing - page 1

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



MUSTELA NO-RINSE CLEANSING WATER 300ml - Gentle cleansing for face and diaper area
TOP PRICE -25 %
Brand: MUSTELA
Mustela No-Rinse Cleansing Water (300ml) is an exceptionally mild and practical formula designed for the daily, quick, and effective cleansing of the delicate skin of newborns, babies, and children. Without the need for rinsing, this micellar water thoroughly removes all impurities from the face, bo..
1,341.00 RSD 1,788.00 RSD
Brand: EUCERIN
EUCERIN DERMATOCLEAN [HYALURON] 3IN1 MICELLAR WATER (400 ml) – Gentle cleansing and deep hydration is a mild but extremely effective foaming preparation that cleanses the skin, removes impurities, and takes off makeup from the face and eyes in just one step. Its advanced formula is enriched with pow..
2,044.00 RSD
A-DERMA DERMATOLOGICAL BAR 100G – Nature’s gentle touch for non-drying cleansing
TOP PRICE -15 %
Brand: A-DERMA
A-DERMA DERMATOLOGICAL BAR 100G is not a regular soap, but a rich dermatological bar that redefines the meaning of clean skin. It is designed for those whose skin "cannot tolerate" conventional cleansers, providing relief and sensitive skin care from the very first contact with water. Whether used f..
893.00 RSD 1,050.00 RSD
A-DERMA EXOMEGA CONTROL 2IN1 GEL 200ML – Gentle Care for Atopy-Prone Skin
TOP PRICE -15 %
Brand: A-DERMA
A-DERMA EXOMEGA CONTROL 2IN1 EMOLLIENT CLEANSING GEL 200ML is recognized as a leader in hygiene for very dry and atopy-prone skin, offering professional care for both body and hair. This soap-free formula gently cleanses while instantly soothing irritations and preventing dryness after bathing. Its ..
1,874.00 RSD 2,205.00 RSD
A-DERMA EXOMEGA CONTROL 2U1 GEL 500ML – All-in-One Hygiene for Atopic Skin
TOP PRICE -15 %
Brand: A-DERMA
A-DERMA EXOMEGA CONTROL 2IN1 EMOLLIENT CLEANSING GEL 500ML is a comprehensive solution for cleaning the face, body, and hair, specifically developed for very dry skin prone to atopy. This gel does more than just cleanse; its emollient base actively calms irritations from the very first contact. The ..
2,945.00 RSD 3,465.00 RSD
A-DERMA EXOMEGA CONTROL EMOLLIENT FOAMING GEL 200ML – Gentle cleansing for dry skin relief
TOP PRICE -15 %
Brand: A-DERMA
A-DERMA EXOMEGA CONTROL EMOLLIENT FOAMING GEL 200ML is a soap-free cleanser designed for the face and body of those with very dry and atopy-prone skin. It produces a light foam that cleanses without stripping the skin of its natural moisture. Safe for infants, children, and adults, it leaves the ski..
1,494.30 RSD 1,758.00 RSD
A-DERMA EXOMEGA CONTROL EMOLLIENT FOAMING GEL 500ML – Gentle cleansing for dry skin relief
TOP PRICE -15 %
Brand: A-DERMA
A-DERMA EXOMEGA CONTROL EMOLLIENT FOAMING GEL 500ML is a soap-free cleanser designed for the face and body of those with very dry and atopy-prone skin. It produces a light foam that cleanses without stripping the skin of its natural moisture. Safe for infants, children, and adults, it leaves the ski..
2,348.55 RSD 2,763.00 RSD
Brand: ANUA
Anua Heartleaf 77+ Soothing Toner 250 ml is a lightweight facial toner formulated with 77% heartleaf water derived from the flowers, leaves and stems of Houttuynia cordata. It is intended for everyday hydration and care of skin prone to visible redness, sensitivity, tightness and blemishes. Its..
2,890.00 RSD
Brand: ANUA
Anua Heartleaf Pore Control Cleansing Oil 200 ml is a lightweight emulsifying facial cleansing oil designed to remove makeup, sunscreen, excess sebum and oil-based impurities from the skin. It is applied to dry skin and gently massaged before water is added. The oil then changes into a milky em..
3,090.00 RSD
APIVITA AQUA BEELICIOUS OIL-FREE HYDRATING GEL-CREAM 40ML – Light hydration and matte complexion
TOP PRICE -15 %
Brand: APIVITA
APIVITA AQUA BEELICIOUS Oil-Free gel-cream is specially designed for combination and oily skin that requires intense moisture without a heavy or greasy feel. This ultra-light formula, featuring a fusion of cistus, iris, wild rose flowers, and blossom honey, instantly quenches the skin's thirst while..
1,809.65 RSD 2,129.00 RSD
APIVITA BEE MY HONEY EAU DE TOILETTE 100ML – A sun-kissed fragrance of honey and Mediterranean nature
TOP PRICE -15 %
Brand: APIVITA
APIVITA Bee My Honey Eau de Toilette is a refreshing and revitalizing fragrance composition that celebrates the sun-drenched landscapes of the Mediterranean. Containing 80% natural ingredients, this scent blends the golden sweetness of fresh honey with the vibrant energy of citrus fruits and the war..
3,246.15 RSD 3,819.00 RSD
APIVITA CLEANSING CREAMY FOAM 200ML – Gentle face and eye cleanser with lavender and propolis
TOP PRICE -15 %
Brand: APIVITA
APIVITA Cleansing Creamy Foam is a best-selling daily facial wash formulated to effectively remove dirt, pollutants, and makeup from the face and the delicate eye area without causing dryness or irritation. With 93% natural ingredients, it replaces harsh surfactants with mild cleansing agents like s..
1,087.15 RSD 1,279.00 RSD
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