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RITUALS luxury body care, scented shower gels and wellbeing rituals - page 3

RITUALS is a Dutch beauty and wellbeing brand known for luxurious yet everyday body care, scented rituals, shower products, body creams, lotions, scrubs, oils, body fragrances, skincare, hair care and relaxing self-care products. The brand philosophy is based on turning simple daily moments, such as showering, body care or evening relaxation, into a small ritual for body and mind.

Rituals products are most often chosen when the goal is a combination of skin care, pleasant fragrance, softness, relaxation and a spa-like feeling at home. The brand is recognized for collections such as The Ritual of Sakura, Ayurveda, Jing, Karma, Hammam, Mehr and Homme, combining fragrance notes, textures and body care routines into a complete ritual.

How to choose a RITUALS product?

The choice depends on whether you need an everyday shower product, body moisturizer, scrub, body oil, body mist, deodorant, face care, hair care or gift set. In sensitive skin, atopic dermatitis, eczema, fragrance allergy or irritation-prone skin, scented products should be introduced gradually and tested on a small skin area first.

Need Rituals line / product type Short explanation
Scented showering and everyday body hygiene Shower foam / shower gel Shower foam or gel cleanses the skin, leaves a pleasant scent and is the first step in a Rituals routine.
Hydration, softness and nourished body skin Body cream / body lotion Body creams and lotions are used after showering, when the skin needs hydration, softness and a longer-lasting fragrance trail.
Scrub, smoothness and preparation for care Body scrub A body scrub helps remove dead skin cells, improves smoothness and prepares the body for cream, lotion or oil.
Glow, softness and extra dry skin care Body oil / dry oil Body oil is chosen for extra nourishment, glow and a well-groomed skin appearance after showering.
Body and hair fragrance mist Hair & body mist Body mist is used as a light fragrance finish, on its own or layered over body cream from the same scent collection.
Everyday freshness and underarm fragrance Deodorant / anti-perspirant Deodorants complete the scented routine and are chosen for freshness, comfort and a pleasant fragrance during the day.
Face care and daily hydration Skin care products Face care products are chosen according to skin type, need for hydration, comfort and a simple daily routine.
Hair care, softness and scent Hair care products Hair care products complete a spa-like routine when the goal is softer, scented and well-groomed hair.

Most popular Rituals collections

Rituals is known for scented collections that combine body care, relaxation and a small spa-like ritual at home. Each collection has a different fragrance character and atmosphere, so the choice is usually made according to whether you prefer freshness, relaxation, warmth, floral softness or men’s care.

Rituals collection Fragrance character Best for
The Ritual of Sakura Soft, floral and fresh scent Everyday body care, a clean feeling, softness and feminine freshness.
The Ritual of Ayurveda Warmer, oriental and sensual scent Evening routine, relaxation and a richer fragrance trail on the skin.
The Ritual of Jing Calming, clean and relaxing scent Relaxation, evening care, sleep preparation and a calmer feeling after showering.
The Ritual of Karma Summer, fresh and sunny scent Warm days, freshness, body mist routine and a light summer body care feeling.
The Ritual of Hammam Refreshing, aromatic and spa-like scent Deep clean feeling, body scrub, body freshness and a ritual after a long day.
The Ritual of Mehr Warm, citrusy and energizing scent Morning routine, energy, good mood and a fresh start to the day.
Homme Masculine, clean and sophisticated scent Men’s body care, showering, shaving, deodorant and everyday personal hygiene.

Rituals body routine

A simple Rituals routine can start with scented shower foam or shower gel, followed by a body scrub 1–2 times weekly, then body cream or body lotion, and finally body mist. For a stronger fragrance effect, products from the same collection are usually combined, while sensitive skin types should use fewer scented layers.

Pharmacist advice

Rituals products are primarily scented cosmetic body care products, so the choice should match skin type and fragrance tolerance. For dry skin, milder shower products, body creams, lotions and body oils are better, while scrubs should not be overused. If you have atopic dermatitis, eczema, fragrance allergy, freshly shaved skin or irritation, apply scented products carefully and test them on a small area first. Body products do not replace dermatological therapy, SPF protection or medical skin care when active inflammation, wounds, severe itching or rash are present.

Ljubica Barbulović, Master of Pharmacy

Frequently asked questions

What is Rituals?
Rituals is a beauty and wellbeing brand known for scented body care, shower products, creams, lotions, scrubs, body fragrances, skincare, hair care and relaxing self-care products.

What is Rituals best known for?
Rituals is best known for scented body rituals, shower foams, body creams, gift sets and collections such as Sakura, Ayurveda, Jing, Karma, Hammam and Homme.

How do you create a Rituals routine?
A routine may include shower gel or shower foam, body scrub 1–2 times weekly, body cream or lotion and body mist as the final scented layer.

Are Rituals products suitable for sensitive skin?
Sensitive skin should be cautious because many Rituals products are scented. A patch test on a small skin area is recommended before first use.

Can Rituals body mist be applied to the face?
No. Body mist is intended for body or hair according to the product directions, and should not be applied to the face, mucous membranes or irritated skin.

Should body scrub be used every day?
No. Body scrub is usually used occasionally, most often 1–2 times weekly, depending on skin type and tolerance.

Do Rituals products replace SPF?
No. Body creams, lotions and oils do not replace SPF protection. During daytime sun exposure, separate UV protection is needed.


Brand: RITUALS
Rituals The Ritual of Karma Foaming Shower Gel 200 ml is a fragranced body-cleansing gel that transforms into rich, soft and creamy foam on contact with water. It gently cleanses body skin and leaves it smooth, comfortable and wrapped in a fresh floral fragrance. The formula is enriched with lo..
1,490.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Foaming Shower Gel 200 ml is a luxurious gel-to-foam body cleanser for daily showering. A small amount of gel expands into rich, soft and silky foam when it comes into contact with water. The formula contains lotus flower, white tea and the Hydra-Boost Complex with a..
1,490.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Hair & Body Mist 50 ml is a lightweight fragranced mist designed for use on the body, hair or textiles whenever a quick feeling of freshness and a delicate floral fragrance are desired. The alcohol-free formula combines lotus flower and white tea with a Hydra-Boo..
2,990.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Medium Gift Set combines four products for a complete body-care routine including cleansing, exfoliation, daily moisturising and intensive overnight care. The products are enriched with lotus flower, white tea and the Hydra-Boost Complex with aloe vera, squalane and ..
4,990.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Overnight Body Mask 125 ml is a lightweight overnight gel mask designed to provide an additional hydration boost for dry, dehydrated and tight-feeling body skin. It is applied in the evening, left on without rinsing and helps the skin feel softer, smoother and more comfor..
2,490.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Small Gift Set 2025 is a luxurious four-piece miniature gift set combining showering, body moisturising and fragrancing. The travel-friendly sizes are suitable for holidays, weekend breaks, a gym bag or discovering The Ritual of Karma collection. The set contains a 5..
3,900.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Small Gift Set is a luxurious small gift set combining four products for cleansing, moisturising, softening and fragrancing the body and hair. The products are presented in a decorative pre-wrapped gift box that can later be reused for photographs, letters, jewellery, cos..
3,900.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Sun Care Set is a practical travel set combining broad-spectrum protection for the face and body with fragranced body care and a subtle shimmering finish. The three products are presented in a compact water-resistant pouch suitable for holidays, beaches, swimming pools an..
5,990.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Sun Face Cream SPF 30 50 ml is a lightweight moisturising sunscreen designed to provide high facial protection against UVA and UVB radiation. It is suitable for everyday city use, travelling, walking and moderate sun exposure when comfortable protection without a heavy or..
3,990.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Sun Protection Face Cream SPF 50+ 50 ml is a lightweight moisturising sunscreen designed to provide very high protection for facial skin against UVA and UVB radiation. It is suitable for everyday outdoor use, city routines, holidays, the beach and other situations involvi..
2,490.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Sun Protection Milky Spray SPF 50 200 ml is a lightweight milky sunscreen spray designed to provide very high broad-spectrum UVA and UVB protection for body skin. Its fluid texture spreads easily over larger areas, absorbs quickly and does not leave an excessively heavy o..
2,790.00 RSD
Brand: RITUALS
Rituals The Ritual of Karma Sun Protection Milky Spray SPF 50 50 ml is a lightweight milky sunscreen spray designed to provide very high broad-spectrum UVA and UVB protection for body skin. The compact 50 ml bottle is suitable for handbags, hand luggage, short trips and reapplication during the day...
1,490.00 RSD
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