More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Combining quality ingredients and the latest haircare technology, reliability, expertise and craftsmanship are the cornerstones of everything the brand does and stands for. From developing the first liquid shampoo to becoming a globally recognised salon colour, today Schwarzkopf’s portfolio includes brands such as LIVE, Oleo Intense and göt2b. Instilling confidence in both professionals and consumers worldwide, they allow everyone to express themselves in their own unique way. Creative, compassionate, exciting and empowered. That’s the Schwarzkopf way.
THE SCHWARZKOPF STORY
A brand of firsts, Schwarzkopf’s rich history is defined by innovations. The first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm, the first home colour product. Over 120 years later and the brand is still striving to improve the consumers’ haircare experience with every new product they create. Leading where others follow and encouraging people to showcase the best version of themselves, they proudly provide the tools needed for everyone to embrace and celebrate their individuality.
Hans Schwarzkopf Drugstore in Berlin
The Schwarzkopf success story began in this store.
Where it all began...
In a small drugstore in Berlin, Hans Schwarzkopf had no idea when he was crafting groundbreaking products and discovering new haircare innovations that his name would one day be known worldwide and his products would reach over 150 countries. Now part of Henkel, Schwarzkopf is one of the most internationally successful brands.