PHYTO PURPLE LJUBIČASTI ŠAMPON

PHYTO PURPLE No Yellow Shampoo 250 ml is designed for blonde, platinum-blonde, white, grey, bleached and highlighted hair affected by unwanted yellow and yellow-copper tones between colour appointments.

Purple pigments visually neutralise warm yellow reflections during cleansing and help maintain a cooler, cleaner and more radiant tone. The shampoo gently cleanses the scalp and hair fibre while supporting hydration, softness and shine.

The formula contains 90% ingredients of natural origin. Antioxidant edelweiss extract helps protect the hair fibre against free radicals and external stressors associated with yellowing, while organic white mallow extract enhances shine.

The shampoo is silicone-free, PEG-free and free from sulfated surfactants. It does not contain SLS or SLES. Purple shampoo does not bleach or lighten the hair and does not replace permanent colour or a professional toner.

Explore other products in the PHYTO shampoo range.

PHYTO PURPLE for cooler blonde, white and grey tones

Who is it suitable for?

• Natural or coloured blonde hair with unwanted yellow reflections.
• Platinum-blonde and highly lightened hair.
• Grey and white hair prone to yellowing.
• Bleached hair and light highlights.
• Hair whose cool tone gradually becomes warmer between colour appointments.
• People seeking occasional at-home tone correction without additional lightening.

Key ingredients:

• Purple pigment CI 60730 – visually neutralises yellow reflections and supports a cooler tone.
• Edelweiss extract – provides antioxidant protection and helps limit tone changes associated with external stressors.
• Organic white mallow extract – contributes to smoother-looking, shinier hair.
• Glycerin – helps maintain hydration.
• Glyceryl oleate – supports a softer hair feel after rinsing.
• Vitamin E – an antioxidant that contributes to the protective properties of the formula.

How to use:

1. Wet the hair and scalp thoroughly with lukewarm water.
2. Apply a small amount mainly to the scalp.
3. Massage gently with the fingertips and distribute the foam through the lengths.
4. Rinse thoroughly without leaving the product on the hair for an extended period.
5. Repeat briefly if required and rinse again.
6. Apply an appropriate conditioner or mask to the lengths and ends.

Begin with use approximately once weekly and adjust according to the hair tone, porosity and response. On platinum, white or highly porous hair, begin with brief contact and less frequent use.

The shampoo does not need to be left on for several minutes. Excessive contact time or overuse may leave a temporary grey or purple cast on very light and porous hair.

Study results:

• 100% of participants reported softer hair;
• 96% of participants reported shinier hair;
• 91% of participants reported radiant, bright colour;
• 82% of participants reported brighter reflections.

Results are from a 28-day clinical study involving 22 volunteers with blonde, bleached, grey or white hair. Individual results depend on the starting shade, porosity, previous chemical treatments and frequency of use.

Frequently asked questions

What hair type is PHYTO PURPLE Shampoo intended for?
It is intended for blonde, platinum, white, grey, bleached and highlighted hair affected by unwanted yellow tones.

Does purple shampoo lighten hair?
No. It does not bleach or lighten natural or artificial pigment. It temporarily visually neutralises unwanted warm reflections.

How often should it be used?
Begin approximately once weekly and adjust according to the tone and porosity of the hair.

How long should it remain on the hair?
The official directions state to massage a small amount onto wet scalp and rinse, without specifying a processing time.

Can it turn hair purple?
Highly lightened, white, grey, bleached or porous hair may temporarily develop a grey or purple cast if the shampoo is overused or left on for too long.

Does it remove orange tones?
It works best on yellow tones. Strong orange and copper reflections generally respond better to blue pigments or professional toning.

Can it be used on natural grey hair?
Yes. It can help neutralise yellowing in naturally grey and white hair.

Is it suitable for brown hair?
The effect will usually be minimal on dark brown hair without highlights. It is most useful on lighter sections.

Does it contain sulfates?
It does not contain sulfated surfactants such as SLS or SLES.

Does it contain silicone or PEG?
No. The current formula is silicone-free and PEG-free.

Packaging: 250 ml.