Mascara

Mascara is one of the basic eye makeup products, intended to enhance lashes, define the eyes and create the effect of longer, fuller and more defined eyelashes. A properly selected mascara can make the eyes look more open, fresher and more expressive, even with minimal daily makeup.

Within the Makeup category, mascara is often combined with eyeliner, eye pencil or eyeshadow, depending on the desired intensity. For a daytime look, one coat of mascara is often enough, while a more expressive effect can be achieved with several coats or with eyeliner.

Since mascara is used very close to the eye, hygiene, recommended use period and eye reaction are important. If redness, tearing, stinging or irritation around the eyes appears, the guide How to reduce facial redness may be useful. For dry and sensitive skin around the eyes, see also Dry skin – how to care for it and which cream is best.

Mascara and eye makeup available at ApotekaOnline

Who is mascara for?

• People who want a more expressive look and enhanced lashes
• Everyday eye makeup with a natural or more intense effect
• A visual effect of longer, fuller and more defined lashes
• Combining with eyeliner, eyeshadow or eye pencil
• People who want a quick refreshed look without complicated makeup

How to choose mascara?

If you want to try several effects and find a mascara that best suits your lashes, Lancôme Hypnôse mascara set 3 x mini mascara 2 ml can be selected. The mini format is practical for testing, travel and carrying in a cosmetic pouch.

For additional definition of the eye line and a stronger finish, mascara can be combined with Zao Make-Up pro eyeliner. Eyeliner helps the eyes look more defined, especially when applied close to the upper lash line.

How to use mascara properly?

Mascara is applied to clean and dry lashes, from the roots to the tips, using gentle zigzag movements or by pulling the brush along the lashes. For a natural daytime look, one coat is enough, while a more intense effect can be achieved with a second coat before the first one dries completely.

It is not recommended to add water or other liquids to mascara, because this can change the formula and increase the risk of irritation. Mascara should not be shared with other people, and the product should be replaced if it changes smell, texture, starts drying out or causes discomfort.

Mascara, sensitive eyes and makeup removal

The eye area is sensitive, so mascara should be removed carefully without rough rubbing. A mild product intended for the eye area is recommended, with gentle pressing of a cotton pad and slow removal of the product.

If mascara is difficult to remove, flakes strongly, enters the eye or causes stinging and tearing, it is better to stop using it. For people with sensitive eyes, contact lenses or allergy tendency, it is especially important to monitor the eye and skin reaction.

Pharmacist’s advice

Use mascara carefully because it is applied very close to the eye. Do not share it with others and do not use old mascara that has dried out or changed smell or texture. If stinging, redness, tearing, itching, eyelid swelling or a foreign-body sensation appears, remove the product and stop use. In case of persistent irritation, eye infection, allergic reaction or vision problems, advice from a doctor, ophthalmologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

• Makeup
• Lancôme Hypnôse mascara set 3 x mini mascara 2 ml
• Zao Make-Up pro eyeliner
• How to reduce facial redness
• Dry skin – how to care for it and which cream is best
• How to reduce dark spots and hyperpigmentation