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Facial cleansing - page 14

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



URIAGE EXTRA-RICH DERMATOLOGICAL SYNDET BAR – Soap-Free Cleansing (100g)
TOP PRICE -15 %
Brand: URIAGE
Uriage extra-rich dermatological syndet 100g is a dermatological "soap-free soap" bar that gently cleanses sensitive skin while preserving its natural hydrolipidic film. Its formula is specifically designed to remove impurities without drying the skin, providing essential softness and hydration duri..
720.80 RSD 848.00 RSD
URIAGE MAKEUP REMOVING OIL 100ml - GENTLE CLEANSING OF EVEN WATERPROOF MAKEUP
TOP PRICE -15 %
Brand: URIAGE
Uriage Cleansing Oil (Huile Démaquillante) is a high-performance cleanser that dissolves all types of makeup, including waterproof, while fully respecting the skin barrier. This set of active ingredients is based on Sunflower oil and precious Cranberry oil, which is naturally rich in antioxidants an..
1,395.70 RSD 1,642.00 RSD
URIAGE REFRESHING MAKE-UP REMOVING JELLY – Cleansing and Detox (150ml)
TOP PRICE -15 %
Brand: URIAGE
Uriage refreshing make-up removing jelly 150ml is a refreshing treatment designed for cleansing normal to combination skin on the face and eye area. Its unique jelly texture effectively removes makeup and impurities, leaving the skin clean, soft, and hydrated, with a pleasant cooling sensation that ..
1,402.50 RSD 1,650.00 RSD
URIAGE ROSELIANE DERMATOLOGICAL CLEANSING FLUID – Care for Redness-Prone Sensitive Skin (250ml)
TOP PRICE -15 %
Brand: URIAGE
Uriage Roseliane Cleansing Fluid 250ml is a dermatological treatment specifically formulated to gently remove all impurities and traces of makeup while ensuring maximum tolerance for sensitive skin. This fluid features a refreshing gel-like texture and a pleasant scent, and thanks to the Uriage Ther..
1,657.50 RSD 1,950.00 RSD
URIAGE TOLEDERM CLEANSING MILK GEL – Gentle Makeup Removal for Sensitive and Intolerant Skin (150ml)
TOP PRICE -15 %
Brand: URIAGE
Uriage Tolederm Milk Gel 150ml is an innovative treatment that effectively cleanses the face while gently removing makeup, leaving the skin perfectly clean. Thanks to its specific texture, this gel allows for cleansing without rinsing, providing an instant sense of comfort and freshness without tigh..
1,396.55 RSD 1,643.00 RSD
VICHY PURETÉ THERMALE 3-IN-1 ONE STEP CLEANSER 200ml – CLEANSING MILK, TONER, AND EYE MAKEUP REMOVER VICHY PURETÉ THERMALE 3-IN-1 ONE STEP CLEANSER 200ml – CLEANSING MILK, TONER, AND EYE MAKEUP REMOVER
TOP PRICE -15 %
Brand: VICHY
Vichy Pureté Thermale 3-in-1 is a practical and effective solution that combines three functions in a single product: a cleansing milk, a toner, and an eye makeup remover. This set of active ingredients is based on Captelae™ technology, a shea plant extract that acts like a magnet for impurities, an..
1,803.70 RSD 2,122.00 RSD
VICHY PURETÉ THERMALE FRESH CLEANSING GEL 200 ML – INTENSE PURIFICATION AND HYDRATION VICHY PURETÉ THERMALE FRESH CLEANSING GEL 200 ML – INTENSE PURIFICATION AND HYDRATION
TOP PRICE -15 %
Brand: VICHY
Vichy Pureté Thermale Fresh Cleansing Gel 200 ml is a dermatological solution for daily facial cleansing that effectively removes all types of impurities, and for complete care after cleansing, we recommend applying Vichy Minéral 89 Booster Serum. This gel is specially formulated to remove pollution..
1,734.00 RSD 2,040.00 RSD
WELEDA DEEP CLEANSING FACE WASH GEL (150 ML) – Refreshing cleansing for balanced skin
TOP PRICE -25 %
Brand: WELEDA
The original preparation Weleda Deep Cleansing Face Wash Gel (150 ml) represents the perfect natural solution for skin prone to the accumulation of excess sebum, impurities, and a tired appearance. Daily exposure to stress, makeup, and air pollution clogs pores and makes it difficult for the skin to..
1,522.50 RSD 2,030.00 RSD
WELEDA FRAGRANCE-FREE CLEANSING OIL (150 ML) – Gentle makeup removal and skin care
TOP PRICE -25 %
Brand: WELEDA
The original preparation Weleda Fragrance-free cleansing oil (150 ml) is a top-tier cosmetic solution for all individuals with dry and sensitive skin who seek effective yet extremely gentle makeup removal. Many facial cleansers dry out the skin, disrupt its natural barrier, and cause irritation, whi..
1,631.25 RSD 2,175.00 RSD
WELEDA HYDRATING FACIAL TONER (150 ML) – Refreshment and pore refining
TOP PRICE -25 %
Brand: WELEDA
The original preparation Weleda Hydrating Facial Toner (150 ml) represents the perfect natural solution for skin that needs additional refreshment, toning, and balance after washing and removing makeup. Even after the best cleansing, microscopic traces of sebum, pollution, or limescale from water of..
1,303.50 RSD 1,738.00 RSD
AVENE THERMAL SPRING WATER – Essential soothing care for sensitive skin (150ml)
TOP PRICE -15 %
Brand: AVENE
AVENE THERMAL SPRING WATER 150ML is pure, natural spring water bottled in a sterile environment to preserve its unique soothing and anti-irritant properties. Captured directly at the source, this water is the heart of the brand and an indispensable product in the basic face and body care category. I..
1,268.00 RSD 1,492.00 RSD
AVENE THERMAL SPRING WATER – Maximum family size for skin soothing (300ml)
TOP PRICE -15 %
Brand: AVENE
AVENE THERMAL SPRING WATER 300ML is the most economical size of pure natural spring water, designed for daily use by the entire family. Thanks to its unique mineral and biological composition, this water instantly soothes the skin, reduces irritation, and strengthens the protective barrier. This pro..
1,568.00 RSD 1,845.00 RSD
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