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Facial cleansing - page 12

Face cleansing is the first and one of the most important steps in daily skin care. A properly selected cleanser helps remove impurities, excess sebum, makeup residue, SPF and pollution, without unnecessary drying or disrupting the skin barrier.

Within the Face cosmetics category, you can find different face cleansing products: gels, foams, micellar waters, toners, soaps, oils, cleansing milks, cotton pads, ampoules and makeup remover gloves. The choice depends on skin type, whether you wear makeup or SPF, and whether the skin is oily, dry, sensitive, dehydrated or prone to irritation.

Overly aggressive cleansing can lead to tightness, stinging, redness and skin peeling, especially during winter and heating season. That is why it is important to choose products that cleanse effectively but do not leave an uncomfortable dry feeling. Read more advice in the guide How to prevent skin peeling in winter.

Face cleansing and related subcategories

Subcategory Purpose Link
Face soap Practical facial cleansing, with formula choice according to skin type View category »
Face toner Final step after cleansing, for refreshing and preparing skin for further care View category »
Cotton pads Helpful for applying toner, micellar water and removing makeup View category »
Face cleansing oil Removal of makeup, SPF and impurities, especially as the first evening cleansing step View category »
Face ampoules Concentrated care after cleansing, according to skin needs View category »
Face cleansing gel Daily washing, especially for oily, combination and problematic skin View category »
Micellar water Quick cleansing and makeup removal, suitable for morning or evening routine View category »
Face cleansing milk Gentler cleansing for dry, sensitive and mature facial skin View category »
Cleansing foam Light texture for comfortable washing and removal of daily impurities View category »
Makeup remover glove Auxiliary product for removing makeup and cleansing the face View category »

Who are face cleansing products for?

  • People who want daily, proper and gentle facial cleansing
  • Skin exposed to makeup, SPF, pollution and excess sebum
  • Oily and combination skin that often prefers gels and cleansing foams
  • Dry, sensitive and mature skin that usually prefers cleansing milks, oils and mild formulas
  • People who want to prepare the skin for serum, cream or other care

How to choose a face cleanser?

For oily and combination skin, face cleansing gels or cleansing foams are often chosen, because they help remove excess sebum and heaviness on the skin.

For dry and sensitive skin, face cleansing milks or face cleansing oils can be a better choice, especially if tightness, redness or discomfort appears after washing.

For makeup and SPF removal, micellar waters, cleansing oils or makeup remover gloves can be used. After cleansing, face toner can help refresh the skin and prepare it for the next care step.

Face cleansing, dryness and skin barrier

Facial skin can become dry and prone to peeling if overly aggressive products, hot water, frequent exfoliation or routines that remove the skin’s natural oils are used. During winter, cold air and heating can additionally worsen tightness and flaking.

If stinging, redness, tightness or peeling appears after cleansing, the routine should be made gentler and products that preserve skin comfort should be chosen. Read more advice in the blog article How to prevent skin peeling in winter.

Pharmacist’s advice

Face cleansing should be effective, but not aggressive. If after washing your skin feels tight, stings or flakes, the product may not be the best choice for your skin type. In the evening, it is important to remove SPF and makeup, then apply suitable moisturizing care. In case of persistent redness, itching, stinging, peeling, acne, rosacea or irritation that worsens, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

Why is face cleansing important?
Face cleansing removes impurities, excess sebum, makeup, SPF and product residue, preparing the skin for further care.

How often should the face be cleansed?
The face is usually cleansed in the morning and evening, but the routine should be adapted to skin type, makeup, SPF and skin sensitivity.

What is better: gel, foam, milk or cleansing oil?
Oily skin often prefers gels and foams, while dry and sensitive skin usually benefits more from cleansing milks, oils and milder formulas.

Should micellar water be rinsed off?
For sensitive skin, it is often better to rinse after micellar water or continue with gentle washing to reduce the risk of irritation.

What if the skin feels tight after cleansing?
If the skin feels tight, stings or flakes, the product may be too aggressive, so a milder formula and moisturizing care should be chosen.



EUCERIN DERMOPURE CLEANSING GEL (200ml) – The First Step to Clear, Blemish-Free Skin EUCERIN DERMOPURE CLEANSING GEL (200ml) – The First Step to Clear, Blemish-Free Skin
TOP PRICE -25 %
Brand: EUCERIN
Caring for oily and blemish-prone skin starts with proper cleansing. Harsh soaps and cleansers often disrupt the skin's protective barrier, causing a "rebound effect" where the skin starts producing even more sebum. Eucerin DermoPure Cleansing Gel is a non-comedogenic, soap-free, and fragrance-free ..
1,661.25 RSD 2,215.00 RSD
EUCERIN DERMOPURE CLINICAL TRIPLE EFFECT CLEANSING GEL (150 ML) – Effective removal of blemishes and post-acne marks EUCERIN DERMOPURE CLINICAL TRIPLE EFFECT CLEANSING GEL (150 ML) – Effective removal of blemishes and post-acne marks
TOP PRICE -25 %
Brand: EUCERIN
Blemishes, excess sebum production, and dark marks from past acne require deep cleansing that does not dry out or irritate the skin. That is why the original Eucerin DermoPure Clinical Triple Effect Cleansing Gel (150 ml) is specially formulated to act with a triple effect: it reduces blemishes, unc..
1,212.75 RSD 1,617.00 RSD
EUCERIN DERMOPURE CLINICAL TRIPLE EFFECT CLEANSING GEL (400 ML) – Effective removal of blemishes in economical packaging EUCERIN DERMOPURE CLINICAL TRIPLE EFFECT CLEANSING GEL (400 ML) – Effective removal of blemishes in economical packaging
TOP PRICE -25 %
Brand: EUCERIN
Blemishes, excess sebum production, and dark marks from past acne require deep cleansing that does not dry out or irritate the skin. That is why the original Eucerin DermoPure Clinical Triple Effect Cleansing Gel (400 ml) is specially formulated to act with a triple effect: it reduces blemishes, unc..
1,766.25 RSD 2,355.00 RSD
EUCERIN pH5 Soap-Free Bar (100g) – Solid Cleansing for Sensitive Skin EUCERIN pH5 Soap-Free Bar (100g) – Solid Cleansing for Sensitive Skin
TOP PRICE -20 %
Brand: EUCERIN
Washing your hands, face, and body with traditional solid soaps often leads to chronic dryness and tightness because alkaline soaps strip away the skin's protective acid mantle. The original Eucerin pH5 Soap-Free Bar (Syndet) is the perfect alternative, offering a traditional cleansing experience wi..
320.80 RSD 401.00 RSD
Evdermia Caladerm Cleanser – Deep Cleansing for Oily and Acne-Prone Skin (200 ml)
TOP PRICE -15 %
Brand: EVDERMIA
Evdermia Caladerm Cleanser is a specialized facial wash designed for the deep purification of acne-prone skin and excessive sebum production. Featuring Saw Palmetto extract, this cleanser targets the root cause of oiliness by inhibiting the enzyme responsible for sebum overproduction. The formula ef..
1,530.00 RSD 1,800.00 RSD
KIREI CERAMIDE SALYCILIC ACID 1.5%  GEL 100ML
TOP PRICE -8 %
Ceramides and salicylic acid are carefully selected ingredients by the skillful hand of pharmacists in the washing gel, which simultaneously degrease and hydrate the skin. Salicylic acid in a concentration of 1.5% kills acne-causing bacteria, reduces skin redness, gently exfoliates, and has a clinic..
1,656.00 RSD 1,800.00 RSD
LA ROCHE-POSAY EFFACLAR DUO+M 40 ML + EFFACLAR FOAMING GEL 200 ML – Complete Anti-Blemish Routine LA ROCHE-POSAY EFFACLAR DUO+M 40 ML + EFFACLAR FOAMING GEL 200 ML – Complete Anti-Blemish Routine
TOP PRICE -30 %
La Roche-Posay Effaclar Duo+M (40 ml) + Effaclar Purifying Foaming Gel (200 ml) represents the gold standard in dermatological care for oily acne-prone skin, combining deep cleansing and advanced corrective care in one powerful set. This duo uses the power of the new active ingredient Phylobioma and..
2,233.70 RSD 3,191.00 RSD
LA ROCHE-POSAY EFFACLAR FOAMING GEL 400ML + REFILL 400ML – Double Purifying Power (Eco-Set) LA ROCHE-POSAY EFFACLAR FOAMING GEL 400ML + REFILL 400ML – Double Purifying Power (Eco-Set)
TOP PRICE -15 %
La Roche-Posay Effaclar Purifying Foaming Gel (400 ml) + Refill (400 ml) represents a premium hygiene set that combines the new, revolutionary active ingredient Phylobiom and advanced pH optimization technology. This gel gently purifies oily and sensitive skin without drying it out, with a clinicall..
2,839.00 RSD 3,340.00 RSD
LA ROCHE-POSAY EFFACLAR FOAMING GEL REFILL – Sustainable Cleansing for Oily Skin (400ml) LA ROCHE-POSAY EFFACLAR FOAMING GEL REFILL – Sustainable Cleansing for Oily Skin (400ml)
TOP PRICE -15 %
La Roche-Posay Effaclar Purifying Foaming Gel (eco-refill 400 ml) represents an innovative formula for gentle facial cleansing that combines the new, revolutionary active ingredient Phylobioma and advanced skin pH optimization technology. This gel effectively purifies pores and visibly reduces imper..
1,623.50 RSD 1,910.00 RSD
La Roche-Posay Effaclar H Iso-Biome Cleansing Cream (200 ml)
TOP PRICE -15 %
La Roche-Posay Effaclar H Iso-Biome Cleansing Cream (200 ml) directly addresses the problem of sensitive acne-prone skin that is dried out, damaged, and weakened by aggressive dermatological treatments. When acne therapy disrupts the natural barrier, the skin becomes painfully dry, tight, and prone ..
1,806.25 RSD 2,125.00 RSD
LA ROCHE-POSAY EFFACLAR H ISO-BIOME SOOTHING CLEANSING CREAM – Hydrating Care for Weakened Skin (200ml)
TOP PRICE -15 %
La Roche-Posay Effaclar H Iso-Biome Soothing Cleansing Cream for face and body (200 ml) is a specialized wash that gently cleanses the skin while providing it with intensive hydration for 24 hours. It is primarily intended for blemish-prone skin that has become extremely weakened, sensitive, and pai..
1,807.10 RSD 2,126.00 RSD
LA ROCHE-POSAY EFFACLAR PURIFYING FOAMING GEL 200ml – DEEP CLEANSING AND SEBUM CONTROL FOR ACNE-PRONE SKIN LA ROCHE-POSAY EFFACLAR PURIFYING FOAMING GEL 200ml – DEEP CLEANSING AND SEBUM CONTROL FOR ACNE-PRONE SKIN
TOP PRICE -15 %
La Roche-Posay Effaclar Purifying Foaming Gel (200 ml) is an iconic dermatological product intended for oily and sensitive skin prone to imperfections and acne. Unlike aggressive cleansers that cause a feeling of tightness, this refreshing gel gently removes impurities and excess oil without drying ..
2,027.25 RSD 2,385.00 RSD
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