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Toothpaste

Toothpastes belong to the Oral hygiene category and are intended for daily tooth cleaning, enamel protection, gum care and fresh breath. Brushing regularly with a suitable toothpaste is one of the most important steps in preventing tooth decay, dental plaque, deposits and bad breath.

This category includes whitening toothpastes, polishing pastes and specialised oral care toothpastes. They can help remove surface stains, preserve the natural whiteness of your teeth, improve oral hygiene and protect teeth and gums every day.

The choice of toothpaste should match the condition of your teeth and gums and your individual needs. People with sensitive teeth, bleeding gums, heavy deposits or recurring oral problems should choose targeted products and, if needed, consult a dentist.

Toothpastes in the oral hygiene category

Product Purpose Link
Aloe Fresh Whitening toothpaste with activated charcoal Toothpaste for a whiter smile and removal of surface stains View product »
ApaCare tooth polishing paste Polishes teeth and supports a smooth enamel surface View product »
Curasept ADS 712 toothpaste Specialised toothpaste for daily oral hygiene and gum care View product »

When to use toothpastes from this category?

  • For daily brushing and protection of your teeth
  • To remove surface stains
  • To keep your breath fresh
  • When your enamel needs extra care
  • As part of a complete oral hygiene routine

Pharmacist's advice

Choose a toothpaste according to the condition of your teeth and gums. If you have sensitivity, bleeding gums, pain, persistent bad breath or visible changes to your teeth and gums, a dental check-up is recommended. Whitening and polishing pastes should be used as directed by the manufacturer, without overdoing it, to protect the tooth enamel. Ljubica Barbulović, MPharm

Tips and useful guides

Frequently asked questions

How often should I brush my teeth?
Teeth should be brushed at least twice a day, in the morning and in the evening, using the correct technique.

Can whitening toothpastes be used every day?
Some whitening toothpastes can be used daily, but it is important to follow the manufacturer's instructions and not overuse abrasive products.

What is a tooth polishing paste for?
A polishing paste helps remove surface stains and leaves teeth feeling smoother.

How do I choose the right toothpaste?
Choose a toothpaste according to your needs – whitening, gum care, enamel protection, fresh breath or basic daily hygiene.

When should I see a dentist?
If you have pain, bleeding gums, persistent bad breath, increased sensitivity or changes to your teeth and gums, you should see a dentist.


Aloe Fresh Crystal Mint – Icy Freshness and Natural Dental Protection
BEST VALUE
Brand: ESI
Aloe Fresh Crystal Mint is an innovative gel toothpaste of natural origin, designed for superior oral hygiene. What sets it apart is that it contains pure Aloe juice instead of water, which actively soothes gum pain and swelling. It is enriched with silica and mint microcrystals that thoroughly clea..
388.80 RSD
Brand: ESI
Aloe Fresh Sensitive is a specialized gel toothpaste designed for individuals with increased tooth sensitivity, inflamed gums, and periodontitis. What makes this paste unique is that it contains Aloe juice instead of water, obtained through the cold pressing of fresh plants. Aloe juice directly alle..
555.00 RSD
Aloe Fresh Smile Whitening – Natural Whitening and Radiance for Your Smile
BEST VALUE
Brand: ESI
Aloe Fresh Smile Whitening is a toothpaste made with ingredients of natural origin, designed to achieve whiter and brighter teeth without harsh chemical treatments. What sets this paste apart is that it contains pure Aloe juice instead of water, which soothes gum pain and swelling. The formulation b..
483.00 RSD
Brand: ESI
Aloe Fresh Whitening Homeopathic is a unique toothpaste designed for individuals who want whiter teeth while undergoing homeopathic treatment. Since homeopathy requires the strict avoidance of menthol, this paste is formulated without mint or menthol, ensuring the full effectiveness of homeopathic r..
555.00 RSD
Brand: ESI
Aloe Fresh Whitening Paste with Activated Carbon 100 ml is an innovative toothpaste that combines the soothing properties of Aloe Vera with the powerful cleaning effect of activated charcoal. This paste is specially formulated to restore the natural whiteness of teeth without damaging the enamel, us..
555.00 RSD
Brand: APACARE
ApaCare Polish has a similar structure to ApaCare toothpaste with gentle, effective cleaning beads similar to the professional polishing paste used by dentists. Medical hydroxyapatite (liquid tooth enamel) simultaneously protects sensitive teeth and creates a protective layer on the teeth and the ne..
1,042.00 RSD
Brand: APACARE
Apa Care tooth repair paste regenerates and covers the teeth with a protective shiny layer that whitens and removes dental plaque. It reduces sensitivity and promotes the regression of initial caries, pores, roughness, as well as white spots. ApaCare Repair repairs, whitens and protects teeth, leavi..
1,455.00 RSD
Brand: APACARE
Liquid enamel consists of microfine hydroxyapatite, the main component of natural teeth. Medical hydroxyapatite (liquid enamel) and fluoride complement each other perfectly, creating a protective film. Whitens, protects against caries and periodontitis, reduces tooth sensitivity. Remineralizes teeth..
825.00 RSD
ASTERA HOMEOPATHICA KIDS – Natural Toothpaste (0–4 years) Strawberry Flavor (50 ml)
BEST VALUE
Brand: ESENSA
Astera Homeopathica Kids Toothpaste is specially developed for the youngest children, providing maximum safety and care for their first teeth. It is completely safe if swallowed, which is crucial for toddlers who are just learning proper oral hygiene habits. The formula is crafted according to the s..
306.00 RSD
ASTERA HOMEOPATHICA KIDS – Natural Toothpaste (4–6 years) Orange Flavor (50 ml)
BEST VALUE
Brand: ESENSA
Astera Homeopathica Kids Toothpaste, designed for children aged 4 to 6, offers a perfect balance between gentle care and powerful protection during the crucial period when primary teeth prepare for permanent ones. The delightful blend of orange, vanilla, and milk flavors makes brushing enjoyable, wh..
306.00 RSD
ASTERA HOMEOPATHICA KIDS – Natural Toothpaste (6+ years) Raspberry Flavor (50 ml)
BEST VALUE
Brand: ESENSA
Astera Homeopathica Kids Toothpaste, designed for children aged 6 and older, provides advanced protection during the vital stage when permanent teeth begin to emerge. Featuring an irresistible sweet raspberry flavor, this toothpaste is formulated to be completely harmless if accidentally swallowed, ..
306.00 RSD
ASTERA HOMEOPATHICA NATURAL – Natural Toothpaste Mandarin & Herbs (75 ml)
BEST VALUE
Brand: ESENSA
Astera Homeopathica Natural Toothpaste offers comprehensive care for teeth and gums, utilizing the power of natural citrus, mandarin, and herb extracts. Featuring a special silica system with a cleaning "booster," this toothpaste ensures excellent plaque removal with low abrasivity, preserving the n..
383.35 RSD
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