PUORI

Puori was created in 2009 by two founders, Oliver Amdrup-Chambi and Julius Heslet, with an uncompromising desire to complement their own active lifestyle. It began with the creation of a high-quality, potent omega-3 fish oil—a gap in the market that no existing product could fill.

The mission was clear from the beginning: to be the best in offering clean, pure and superior products that affect people's health and level of well-being. Since then, the product portfolio has grown to address major nutritional deficiencies in the developed world in the most uncompromising way possible.

The reasons for Puori's success - an ambitious adventure where the ideas of two young men grew into a global company with many dedicated employees, partners and loyal customers - were anchored in transparency through third-party testing from the very beginning. Initially, Puori used IFOS testing of its fish oil supplement, which later expanded to full transparency testing across its entire product portfolio.

From the very beginning, our initial growth at Puora was through the success of CrossFit®, an exercise methodology that spread throughout the 2000s and has since evolved into a deep competitive sport. It still plays an important part in Puori's heritage. Since then, we have seen that everyone has their own unique exercise strategies, and that is why we strive to meet the needs of all physically active individuals.

We believe that health is an ever-evolving journey focused on making quality decisions within the four cornerstones of good living: healthy eating, physical activity, recovery and balance. We don't sell quick fixes; we help people understand their origins and show them how to realize their natural potential. We believe in a preventive way of life and a holistic approach to health. Where modern nutrition falls short in providing us with the nutrients we need, we provide the purest natural supplements for people, for themselves and for a healthier future.