JOOP!

In the 1990s, JOOP! began its evolution into a successful lifestyle brand. To this day, the spirit of founder Wolfgang Joop is the DNA of the brand. The range now includes fashion, bags and shoes, jewelry and watches, eyewear, bodywear and beachwear, legwear and hosiery, as well as a Living Collection. Building upon this heritage, the JOOP! the team works every day to ensure the continued success of the brand.

The JOOP! cornflower is much more than a flower. It is our heritage, a cult symbol, the unmistakeable face of the brand – and has been since the beginning of the 1980s. With its high degree of recognition, the iconic cornflower logo represents our roots and is re-interpreted every season anew on bags, luggage, clothing, shoes and accessories for JOOP! Men and Women. Statement pieces with style that unite endless passion for design and a firm commitment to quality. We love flower power!

yup! stands for natural sexiness and celebrates status and self-confidence. yup! is a hedonistic brand with a passion for sophisticated design and the courage to express it. yup! stands for colors that make a statement and for perfect fits. The looks are extroverted and sexy, but also emotional and passionate, conveying conviction and individuality.

The JOOP! style principles reflect the philosophy of enjoying life to the fullest, while always embodying a dressed-up nonchalance. The brand stands for a refined yet relaxed look that is sophisticated without ever appearing unapproachable.