Our journey begins in 1985 when M.Sc. Đuro Šrekais founded the company Dietpharma GmbH in Munich, which was engaged in pharmaceutical consulting and the development of innovative formulas. Dietpharm Zagreb started operating in 1988 and that is when the products with the sign known today, the green pharmaceutical scale, appeared for the first time. At the same time, the intensive development of the company and the expansion of the production range in cooperation with Swiss and European partners begins.
A new chapter in Dietpharma's business begins in 2003, when a new, modernly equipped business and production facility was built in Rakitje, Zagreb, which meets the requirements and challenges of modern technology and business.
Since 2007, Fidifarm has operated within the Pharma division, ie in the Strategic Business Area Health and Care of Atlantic Grupa.
From 2020, Fidifarm becomes part of the LURA Group, ie the innovative pharmaceutical company PharmaS.
For more than thirty years, we have been creating a product program that helps maintain health, prevent and treat disease. As a precondition for achieving highly set business goals, we have established a value system that we are guided by - expertise and professionalism. We continuously develop and adopt new knowledge and skills, because we are fully aware that our strength lies in the knowledge and skills of our employees. We develop open communication and quality teamwork that leads us forward.
The success and quality of Fidifarm's business are reflected in the well-known products united under the common brand Dietpharm and the development of new forms of generic drugs. Following the tradition of our work so far, we continue to create unique, innovative products that help preserve health, prevent and treat diseases. We provide users with the opportunity to create their own knowledge and awareness about health and thus encourage a responsible and conscious lifestyle as well as personal health care.
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