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FOUNDATIONS CATEGORY – Foundation is one of those absolutely essential products that we simply must have in our makeup bag. Regardless of the occasion – whether you are getting ready for a long day at work, a night out, or just want to freshen up your look – the right foundation can work wonders for your confidence. Our carefully selected category of foundations offers everything you need to make your complexion flawlessly even, radiant, and matte in just a few strokes, just like a dream.

A high-quality foundation has long ceased to be just "makeup" used merely to mask imperfections. Today's advanced, dermocosmetic formulas act as an extension of your daily skincare routine, protecting the skin from harmful external influences, pollution, and drying out. Whether you need strong coverage to hide acne and dark spots, or a light, airy texture that will give your face that recognizable healthy glow, choosing the right foundation is a crucial step towards a perfect look without the heavy "mask" effect.

Why do you need our foundation?

  • Even complexion: Our foundations provide perfect coverage of all imperfections – from redness and dark circles to those annoying pimples that appear just when you least expect them. The result? Smooth, even skin that looks natural and flawless.
  • Mattifying: If you struggle with oily skin that gets shiny after just a few hours, our mattifying foundations are here to help. They control shine and keep your skin matte throughout the day, without feeling heavy or clogging pores.
  • Long-lasting: Our foundations are formulated to last. No matter how exhausting your day is, your foundation will stay in place – from morning coffee to a night out. No more touching up your makeup every few hours!
  • Tailored to your skin: Whether you have dry, oily, combination, or sensitive skin, we have a foundation that will suit your needs. Our foundations are enriched with hydrating ingredients and vitamins that nourish the skin while you wear them.

Types of foundations in our offer:

  • Liquid foundations: Perfect for those who want full coverage and flawless skin. They are easily applied and blend with the skin, providing a long-lasting and natural look.
  • Compact powders: Ideal for quick makeup touch-ups during the day. They are easy to carry and perfect for on-the-go shine control.
  • Mineral powders: If you prefer a more natural solution, made from pure minerals, these powders are extremely gentle and do not cause irritation.
  • Loose powders: For those who love a light, airy feeling on the skin. They provide light mattifying and are perfect for setting liquid foundation.

How to use foundation?

  1. Prep the skin with a good moisturizer and primer.
  2. Apply liquid foundation evenly using a damp sponge (beauty blender), brush, or fingers.
  3. Set the makeup with loose powder for a long-lasting matte look.
  4. Repeat as needed during the day with compact powder for a quick refresh.

Why will you love our foundation? Because not only will you look flawless, but you will also feel great! Our foundations are lightweight, long-lasting, and tailored to all skin types. Plus, let's not forget how fun it is to choose the right shade and texture that perfectly matches your skin. (And who doesn't love an extra excuse for a little more shopping?)

Pharmacist's advice

If you have acne-prone skin, be sure to choose foundations that clearly state "non-comedogenic", which means the formula is proven not to clog pores. Also, one of the main causes of bad skin is not the foundation itself, but dirty tools. Be sure to wash your makeup brushes and sponges at least once a week with mild soap to prevent bacterial buildup.

Education and related care

The best foundation in the world won't look good if the skin underneath it isn't healthy and properly prepped. Flaking foundation, dark spots showing through, or redness breaking out are solved by an adequate skincare routine before makeup. Read our tips:

Frequently Asked Questions (FAQ)

1. How to choose the right foundation shade online?
The rule is that foundation should always blend with the color of your neck, not your face (which is often redder). Always look for reviews (swatches) of shades in natural daylight. If you are torn between two shades, always choose the lighter one, as you can easily "warm up" your complexion with a bronzer, while a darker foundation looks unnatural.

2. Can I use liquid foundation every day?
Absolutely yes, provided you use quality dermocosmetics and thoroughly cleanse your face every evening (double cleansing method). Modern pharmacy liquid foundations are enriched with vitamins and even protect the skin from external dirt during the day.

LA ROCHE-POSAY TOLERIANE TEINT LIQUID FOUNDATION NO. 13 – Corrective Makeup for Sensitive Skin (30ml) LA ROCHE-POSAY TOLERIANE TEINT LIQUID FOUNDATION NO. 13 – Corrective Makeup for Sensitive Skin (30ml)
TOP PRICE -20 %
La Roche-Posay Toleriane Teint Liquid Foundation SPF 25 (shade 13 - Sand, 30 ml) represents a premium dermo-cosmetic solution for perfectly covering all facial imperfections while maintaining the health and comfort of sensitive skin. This advanced liquid foundation offers high coverage power but rem..
1,835.20 RSD 2,294.00 RSD
LA ROCHE-POSAY TOLERIANE TEINT MINERAL – Corrective Mineral Compact Powder 02 Medium Beige (9g) LA ROCHE-POSAY TOLERIANE TEINT MINERAL – Corrective Mineral Compact Powder 02 Medium Beige (9g)
TOP PRICE -15 %
La Roche-Posay Toleriane Teint Mineral Powder 02 Medium (9 g) is a highly effective compact corrective powder in a medium beige shade, specifically formulated for the needs of sensitive, reactive, and intolerant skin. This quality mineral powder perfectly and safely corrects all imperfections, redne..
2,545.75 RSD 2,995.00 RSD
NIVEA BABY PUDER
TOP PRICE -25 %
Brand: NIVEA
NIVEA BABY PUDER - 80595 - Baby care..
291.00 RSD 388.00 RSD
VICHY DERMABLEND 3D CORRECTION CORRECTIVE FOUNDATION NO. 15 (OPAL) 30ml – HIGH COVERAGE FOR OILY AND BLEMISH-PRONE SKIN VICHY DERMABLEND 3D CORRECTION CORRECTIVE FOUNDATION NO. 15 (OPAL) 30ml – HIGH COVERAGE FOR OILY AND BLEMISH-PRONE SKIN
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend 3D Correction is a specialized corrective foundation designed for oily skin with prominent imperfections such as acne, scars, and uneven skin texture. This set of active ingredients is based on Salicylic Acid, which purifies the skin, and Eperuline, which soothes irritation and redn..
2,711.50 RSD 3,190.00 RSD
VICHY DERMABLEND 3D CORRECTION CORRECTIVE FOUNDATION NO. 25 (NUDE) 30ml – HIGH COVERAGE FOR OILY AND BLEMISH-PRONE SKIN VICHY DERMABLEND 3D CORRECTION CORRECTIVE FOUNDATION NO. 25 (NUDE) 30ml – HIGH COVERAGE FOR OILY AND BLEMISH-PRONE SKIN
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend 3D Correction is a specialized corrective foundation designed for oily skin with prominent imperfections such as acne, scars, and uneven skin texture. This set of active ingredients is based on Salicylic Acid, which purifies the skin, and Eperuline, which soothes irritation and redn..
2,711.50 RSD 3,190.00 RSD
VICHY DERMABLEND 3D CORRECTION CORRECTIVE FOUNDATION NO. 35 (SAND) 30ml – HIGH COVERAGE FOR OILY AND BLEMISH-PRONE SKIN VICHY DERMABLEND 3D CORRECTION CORRECTIVE FOUNDATION NO. 35 (SAND) 30ml – HIGH COVERAGE FOR OILY AND BLEMISH-PRONE SKIN
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend 3D Correction is a specialized corrective foundation designed for oily skin with prominent imperfections such as acne, scars, and uneven skin texture. This set of active ingredients is based on Salicylic Acid, which purifies the skin, and Eperuline, which soothes irritation and redn..
2,711.50 RSD 3,190.00 RSD
VICHY DERMABLEND 3D CORRECTION CORRECTIVE FOUNDATION NO. 45 (GOLD) 30ml – HIGH COVERAGE FOR OILY AND BLEMISH-PRONE SKIN VICHY DERMABLEND 3D CORRECTION CORRECTIVE FOUNDATION NO. 45 (GOLD) 30ml – HIGH COVERAGE FOR OILY AND BLEMISH-PRONE SKIN
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend 3D Correction is a specialized corrective foundation designed for oily skin with prominent imperfections such as acne, scars, and uneven skin texture. This set of active ingredients is based on Salicylic Acid, which purifies the skin, and Eperuline, which soothes irritation and redn..
2,711.50 RSD 3,190.00 RSD
VICHY DERMABLEND 3D CORRECTION FOUNDATION NO. 20 (VANILLA) 30ML – HIGH COVERAGE FOR OILY AND ACNE-PRONE SKIN
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend 3D Correction Foundation No. 20 (Vanilla) 30 ml is a specialized solution for acne-prone skin with pronounced imperfections, and for optimal pre-makeup cleansing, we recommend Vichy Normaderm Phytosolution Gel. This foundation does not just provide high coverage; thanks to Salicylic..
2,606.95 RSD 3,067.00 RSD
VICHY DERMABLEND 3D CORRECTION FOUNDATION NO. 30 (BEIGE) 30ML – HIGH COVERAGE FOR OILY AND ACNE-PRONE SKIN
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend 3D Correction Foundation No. 30 (Beige) 30 ml is a specialized solution for acne-prone skin with pronounced imperfections, and for optimal pre-makeup cleansing, we recommend Vichy Normaderm Phytosolution Gel. This foundation does not just provide high coverage; thanks to Salicylic A..
2,606.95 RSD 3,067.00 RSD
VICHY DERMABLEND CORRECTIVE FLUID FOUNDATION 15 30ml – HIGH COVERAGE FOR A FLAWLESS COMPLEXION VICHY DERMABLEND CORRECTIVE FLUID FOUNDATION 15 30ml – HIGH COVERAGE FOR A FLAWLESS COMPLEXION
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend Corrective Foundation is the number one dermatological solution for total coverage of imperfections, providing a natural look without a "mask" effect. This set of active ingredients is based on a high concentration of mineral pigments (up to 30%), which allow for perfect complexion ..
2,711.50 RSD 3,190.00 RSD
VICHY DERMABLEND CORRECTIVE FLUID FOUNDATION 25 (NUDE) 30ml – PROFESSIONAL COVERAGE WITH A NATURAL FINISH VICHY DERMABLEND CORRECTIVE FLUID FOUNDATION 25 (NUDE) 30ml – PROFESSIONAL COVERAGE WITH A NATURAL FINISH
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend Corrective Foundation is the ultimate dermatological solution for covering all types of skin imperfections. This set of active ingredients is based on a high concentration of mineral pigments, providing twice the coverage of standard foundations, and Glycerin to maintain skin hydrat..
2,711.50 RSD 3,190.00 RSD
VICHY DERMABLEND CORRECTIVE FLUID FOUNDATION 35 (SAND) 30ml – POWERFUL CORRECTION FOR A RADIANT SUN-KISSED COMPLEXION VICHY DERMABLEND CORRECTIVE FLUID FOUNDATION 35 (SAND) 30ml – POWERFUL CORRECTION FOR A RADIANT SUN-KISSED COMPLEXION
TOP PRICE -15 %
Brand: VICHY
Vichy Dermablend Corrective Foundation is the most reliable ally in dermatological coverage for all facial imperfections, from moderate to severe. This set of active ingredients is based on a high concentration of mineral pigments, providing flawless coverage without feeling heavy, and Glycerin whic..
2,711.50 RSD 3,190.00 RSD
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