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Face mask

Face mask is intended for additional skin care when the skin needs more intensive hydration, soothing, freshness, regeneration or a brighter appearance. Unlike daily cream, a face mask is usually used occasionally as an extra routine step when the skin looks tired, dehydrated, dry or dull.

Within the Face cosmetics category, face masks are chosen according to the current skin condition. Some skin needs a hydrating mask, other skin needs soothing care, while mature and tired skin often benefits from an overnight mask for a more intensive feeling of regeneration and a fresher look in the morning.

If the skin is dry, tight or flaky, the guide Dry skin – how to care for it and which cream is best can be useful. For skin prone to redness and discomfort, we recommend How to reduce facial redness, and for dark spots and uneven tone, the guide How to reduce dark spots and hyperpigmentation.

Face masks available at ApotekaOnline

Product Purpose Link
Uriage Age Absolu overnight mask Overnight mask for intensive regeneration, a more cared-for look and waking up with a brighter complexion View product »
Afrodita Why mask for extreme hydration Hydrating mask for skin that needs intense moisture and a fresh feeling View product »
Avene soothing hydrating mask 50 ml Soothing hydrating mask for tired, dehydrated skin and skin with an uncomfortable feeling View product »

Who is a face mask for?

  • Dry and dehydrated skin that needs extra hydration
  • Tired, dull skin that needs a fresher and more rested look
  • Sensitive skin that benefits from soothing and gentle care
  • Mature skin that needs more intensive overnight regeneration
  • Skin that occasionally feels tight, lifeless or loses comfort

How to choose a face mask?

For intensive overnight care and a brighter skin appearance, Uriage Age Absolu overnight mask can be selected, especially when the skin looks tired, mature or needs richer regenerative care.

For skin lacking moisture and needing intensive hydration, Afrodita Why mask for extreme hydration can be a good choice as an additional step when the skin feels dry, tight or dehydrated.

For tired, dehydrated and sensitive skin that needs a soothing feeling, Avene soothing hydrating mask 50 ml can be considered, especially when the skin has an uncomfortable feeling of tightness or discomfort.

How to use a face mask properly?

A face mask is used according to the manufacturer’s instructions, most often on cleansed skin. It is applied in the appropriate amount and left to act for a certain time, then rinsed off, excess is removed or it is left overnight, depending on the mask type.

Hydrating and soothing masks can be used several times a week, while richer overnight masks are used according to skin needs. After the mask, a cream can be applied if needed, and in the morning routine SPF protection is important, especially for skin prone to dark spots, wrinkles and uneven tone.

Face mask, dry skin and redness

With dry and dehydrated skin, a mask can help quickly improve the feeling of comfort, especially when the skin feels tight, flaky or tired. However, a mask is not a replacement for regular moisturizing cream, but an additional step that supports the skin care routine.

With sensitive skin, it is important to choose mild formulas and not combine too many active products in the same evening. If stinging, redness, itching or flaking appears after using a mask, stop use and check whether the product suits the skin.

Pharmacist’s advice

Choose a face mask according to the current skin condition. When the skin is dry and dehydrated, hydrating and soothing formulas are preferred. Mature and tired skin may benefit from richer overnight masks. Do not use several strong treatments in the same routine if the skin is sensitive, red or irritated. In case of persistent redness, stinging, itching, eczema, rosacea, acne, allergic reaction or worsening symptoms, advice from a dermatologist or pharmacist is recommended.

Ljubica Barbulović, Master of Pharmacy

Tips and useful guides

Frequently asked questions

What is a face mask used for?
A face mask is used as an additional care step for hydration, soothing, regeneration, freshness and a better skin appearance.

How often is a face mask used?
Usually once to several times a week, depending on the mask type, skin condition and manufacturer’s instructions.

Can a face mask replace cream?
No. A mask is an additional step, while cream is a basic part of regular skin care.

Which mask is best for dry skin?
For dry skin, hydrating and soothing masks are chosen to provide comfort and reduce tightness.

What if a mask stings or causes redness?
If stinging, redness, itching or discomfort appears, remove the mask and stop use. If irritation repeats, seek professional advice.


URIAGE AGE ABSOLU NIGHT MASK – Intensive Regeneration and Radiant Awakening
TOP PRICE -15 %
Brand: URIAGE
Uriage Age Absolu Night Mask is a powerful anti-aging treatment that utilizes rest hours for deep restoration of density, firmness, and radiance in mature skin. This mask combines pro-collagen peptides and retinol to stimulate natural rejuvenation processes, filling wrinkles and restoring lost plump..
4,067.25 RSD 4,785.00 RSD
URIAGE EAU THERMALE WATER SLEEPING MASK – 8h Intense Hydration (50ml)
TOP PRICE -15 %
Brand: URIAGE
Uriage eau thermale water sleeping mask 50ml is an ultra-light nutritional jelly-texture mask that provides 8 hours of continuous hydration to dehydrated skin during the night. It is intended for dry to very dry skin, helping to strengthen the skin's protective function and maintain optimal moisture..
1,676.20 RSD 1,972.00 RSD
URIAGE HYSEAC EXFOLIATING MASK – 2-in-1 Care for Oily Skin (100ml)
TOP PRICE -15 %
Brand: URIAGE
Uriage hyseac exfoliating mask 100ml is a versatile treatment that offers dual action to achieve a clear and radiant complexion. It can be used as an absorbent mask that effectively soaks up excess sebum or as a gentle scrub that, thanks to micro-beads, unclogs pores and smoothes skin texture, makin..
1,313.25 RSD 1,545.00 RSD
Brand: OSTALO
Eco product. For rapid revitalization and recovery of damaged skin. Hydration Elasticity Hardness Smoothness Composition: Water, snail extract, PEG-60 hydrogenated castor oil, glycerin, leaf powder Aloe Barbadensis, allantoin, antenol, disodium EDTA, potassium hydroxide, butylene glycol, ..
280.00 RSD
AFRODITA WHY MASKA ZA EKSTREMNU HIDRATACIJU - 9741 - Afrodita-nega lica..
175.00 RSD
APHRODITE WHY MASK 4D COLLAGEN 2 * 6mlThe mask acts directly on the wrinkle, visibly fills it and improves collagen synthesis.The use of:  Apply the mask in a generous layer on cleansed and toned skin before going to bed and leave it to absorb and act overnight.The result: richly nourished and ..
175.00 RSD
APIVITA EXPRESS BEAUTY DETOX PUMPKIN MASK 2X8ML
TOP PRICE -15 %
Brand: APIVITA
APIVITA EXPRESS BEAUTY DETOX PUMPKIN MASK 2X8MLGently removes dead cells from the skin's surface thanks to pumpkin enzymes, lemon and ginger essential oils. The skin is detoxified, radiant and has a uniform texture. For all skin types.Way of use:Apply a thicker layer of the mask on clean facial skin..
288.15 RSD 339.00 RSD
APIVITA EXPRESS BEAUTY EYE ZONE MASK GINKGO BILOBA 2X2ML
TOP PRICE -15 %
Brand: APIVITA
APIVITA EXPRESS BEAUTY EYE ZONE MASK GINKGO BILOBA 2X2MLGinkgo biloba in combination with Escin and Caffeine reduces dark circles, swollen eyelids and removes signs of fatigue. For all skin types.Way of use:Apply an even layer on the area around the eyes on clean skin. Leave on for 10-15 minutes, th..
288.15 RSD 339.00 RSD
APIVITA EXPRESS BEAUTY GRAPE EYE MASK 2X2ML
TOP PRICE -15 %
Brand: APIVITA
APIVITA EXPRESS BEAUTY GRAPE EYE MASK 2X2MLSoothes fine lines and wrinkles thanks to grape extract and white peel. They make the area around the eye fresh, rested and rejuvenated.Way of use:Apply an even layer on the area around the eyes on clean skin. Leave on for 10-15 minutes, then rinse with wat..
288.15 RSD 339.00 RSD
APIVITA EXPRESS BEAUTY HYDRATION MASK HONEY 2X8ML
TOP PRICE -15 %
Brand: APIVITA
APIVITA EXPRESS BEAUTY HYDRATION MASK HONEY 2X8MLFor hydrating and nourishing the skin. Greek honey, jojoba oil, avocado, shea butter and vitamin E hydrate and nourish the skin, increasing its elasticity and radiance. For all skin types.Way of use:Apply a thicker layer of the mask on clean facial sk..
288.15 RSD 339.00 RSD
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