Apotekaonline
Your Cart

Stretch marks - page 2

Stretch marks are a common skin change during pregnancy and after childbirth. They most often appear on the belly, breasts, hips, thighs and buttocks, in other words on parts of the body where the skin stretches quickly. During pregnancy, the skin goes through intense changes, and its elasticity depends on genetics, hydration, care, body type, speed of weight gain and hormonal changes.

In the Stretch Marks category at ApotekaOnline, you can find products for skin care during pregnancy and after childbirth. This subcategory belongs to the wider Pregnant Women and New Mothers category, where you can also find postpartum girdles, pregnancy equipment, breast care and other products for maternal care during pregnancy, breastfeeding and recovery.

Why do stretch marks appear during pregnancy?

Stretch marks appear when the skin stretches faster than its fibers can adapt. During pregnancy, they most often occur due to belly and breast growth, changes in body weight and hormonal influences that affect skin elasticity. At first they may be reddish, purple or pink, and over time they become lighter and less noticeable.

Completely preventing stretch marks is not always possible, because genetics and individual skin structure play a major role. However, regular care, hydration and gentle massage may help keep the skin softer, more elastic and better cared for during periods of intense stretching.

Recommended products for skin prone to stretch marks

Product Purpose Link
Avalon stretch mark cream Cream for skin prone to stretch marks, especially during pregnancy and after childbirth. View product »
Šaljić Striet natural balm for stretch marks Balm for everyday care of the skin on the belly, breasts, hips and thighs. View product »
Striamel D ointment for stretch mark treatment Ointment for care of skin with existing stretch marks and skin prone to their appearance. View product »
Postpartum girdles Related category for support of the belly and body during postpartum recovery. View girdles »

Avalon stretch mark cream – everyday care during pregnancy

Avalon stretch mark cream is intended for care of skin prone to stretch marks. It may be used when the skin needs additional hydration, elasticity and care, especially on areas that stretch the most during pregnancy.

Regular application of cream, with gentle massage, may help the skin feel softer and more comfortable. It is important to apply the product to clean and dry skin, without strong pressure or aggressive massage, especially on the belly during pregnancy.

Šaljić Striet natural balm for stretch marks

Šaljić Striet natural balm for stretch marks is one of the well-known products for care of skin prone to stretch marks. It is intended for regular care of the areas where stretch marks most often appear, such as the belly, breasts, hips, thighs and buttocks.

Consistency is essential with stretch mark products. The best care results are achieved with regular use, because skin elasticity does not improve overnight. The product should be used according to the manufacturer’s instructions and with caution if the skin is sensitive.

Striamel D ointment for stretch mark treatment

Striamel D ointment for stretch mark treatment is intended for care of skin with existing stretch marks and skin prone to their appearance. It may be a choice in the postpartum period, when women want additional care for areas where stretch marks have already appeared.

For older, lighter stretch marks, expectations should be realistic. Care products may contribute to better appearance, softness and elasticity of the skin, but they cannot always completely remove stretch marks, especially if they have been present for a long time.

When should stretch mark care begin?

Care for skin prone to stretch marks can begin already in early pregnancy, especially when belly and breast growth is expected. Many pregnant women introduce a cream or balm for stretch marks from the first or second trimester, because the goal is to keep the skin regularly hydrated and cared for before stretching becomes intense.

Care can also continue after childbirth, because the skin then gradually recovers, changes texture and may be drier or more sensitive. It is especially useful to care for the belly, breasts, hips and thighs, with patience and a regular routine.

How to use stretch mark products correctly?

  • Apply them regularly, preferably daily according to the manufacturer’s instructions.
  • Use on clean and dry skin, so the product spreads better.
  • Massage gently, without strong pressure, especially on the belly during pregnancy.
  • Pay attention to the areas that stretch the most: belly, breasts, hips, thighs and buttocks.
  • Stop use in case of irritation, redness, itching or stinging.
  • During pregnancy, check the composition and consult a pharmacist or gynecologist if needed.

Stretch marks and skin care after childbirth

After childbirth, the skin of the belly and breasts may be looser, drier and more sensitive. Regular care may help the skin feel more comfortable, softer and hydrated. Stretch mark products are often combined with careful gradual recovery, proper nutrition, fluid intake and gentle physical activity once approved by a doctor.

If a new mother uses a postpartum girdle, it is recommended to apply stretch mark products earlier and wait until the skin absorbs them before putting on the girdle, to avoid sweating, irritation and an unpleasant feeling.

Read related advice

Pharmacist’s advice

With stretch marks, regular and patient care is most important. Stretch mark products may help keep the skin hydrated, softer and more elastic, but they cannot guarantee complete prevention or removal of stretch marks, because genetics plays a major role. During pregnancy, choose products carefully, apply them gently and stop use if irritation, itching, redness or stinging occurs.

Ljubica Barbulović, Master of Pharmacy

Frequently Asked Questions

Why do stretch marks appear during pregnancy?

Stretch marks appear due to rapid skin stretching, hormonal changes, genetics and body weight changes during pregnancy.

When should stretch mark cream be started?

Care can begin in early pregnancy, especially before intense belly and breast growth.

Can creams completely remove stretch marks?

Creams and balms may improve skin care, softness and elasticity, but they cannot always completely remove stretch marks.

Where do stretch marks most often appear?

They most often appear on the belly, breasts, hips, thighs and buttocks.

What if a product causes irritation?

If redness, itching, stinging or rash occurs, use should be stopped and advice from a pharmacist or doctor should be sought if needed.

Brand: WELEDA
The original preparation Weleda Perineum massage oil (50 ml) is a top-tier solution for expectant mothers who want to prepare their bodies for childbirth in a natural and safe way. Childbirth is a unique moment, and proper skin preparation can significantly reduce discomfort, the risk of tearing, an..
1,578.00 RSD
Brand: WELEDA
The original preparation Weleda Pregnancy Body Oil for stretch marks (100 ml) is an ideal solution for all expectant mothers who want to maintain the natural tone and resilience of their skin during and after pregnancy. Pregnancy is a special time when your body needs gentle, natural care so you can..
2,634.00 RSD
Brand: MUSTELA
Action: Prevents the formation of new and relieves the already formed stretch marks. It is recommended to be used from the beginning of pregnancy to the first month after childbirth. For all areas where stretch marks appear-belly, hips, upper thighs. Innovative ingredients like Elastoregulatora, Lu..
4,266.00 RSD
Brand: CEUMED
Bio oil against stretch marks and scars is a special product that is recommended in improving the appearance of scars, against stretch marks, for dehydrated skin and aging skin. Bio oil against stretch marks and scars contains a special ingredient PurCellin Oil ™, which changes the oil consistenc..
2,799.00 RSD
Brand: HERBA SVET
DEVI Anti-Stretch Mark Balm is an effective herbal formula designed to enhance skin elasticity, prevent new marks, and visibly alleviate existing stretch marks. Enriched with essential fatty acids and vitamins, DEVI Anti-Stretch Mark Balm deeply nourishes the tissue and stimulates the regeneration o..
0.00 RSD
Brand: MUSTELA
Mustela intensive serum-targeted treatment against stretch marks during pregnancy and after childbirth. Helps in reducing visible stretch marks, lightens the color and reduces the depth of stretch marks. Intensive serum against stretch marks has applicator for precise application of good, ..
0.00 RSD
Brand: MEDISANA
Re-Gen Oil is formulated with natural oils calendula, lavender, Rosemary and Chamomile, contains vitamins A and E, contains a unique formula PCL Liquid for skin regeneration, which synergistically enhances the effect of ingredients and helps to better absorb into the skin. Include Re-Gen Oil in ski..
0.00 RSD
Brand: MEDISANA
Re-Gen Oil is formulated with natural oils calendula, lavender, Rosemary and Chamomile, contains vitamins A and E, contains a unique formula PCL Liquid for skin regeneration, which synergistically enhances the effect of ingredients and helps to better absorb into the skin. Include Re-Gen Oil in ski..
0.00 RSD
Brand: MUSTELA
Mustela intensive serum-targeted treatment against stretch marks during pregnancy and after childbirth. Helps in reducing visible stretch marks, lightens the color and reduces the depth of stretch marks. Intensive serum against stretch marks has applicator for precise application of good, ..
3,796.00 RSD
Brand: MUSTELA
Mustela Stretch Marks Oil (105ml) is a luxurious, highly tolerant product specially formulated for pregnant women and young mothers. Its advanced formula helps prevent the appearance of stretch marks by deeply nourishing the skin and maximizing its elasticity, making it easier to withstand the inten..
2,956.00 RSD
Brand: MUSTELA
Thanks to new formula enriched with Avocado ® ingredient of avocado, patented ingredient of natural origin, Baby Shampoo strengthens the skin barrier and keeps cell resources. 0% Parabens, phthalates, phenoxyethanol. High tolerance, hypoallergenic formula. Dermatologically tested. A..
3,174.00 RSD
Showing 13 to 24 of 27 (3 Pages)