PEG-PEREGO - page 14

Peg Perego, the Italian company founded in 1949 by Giuseppe Perego, revolutionized the market by designing carriages and strollers using “rubberized fabric” instead of sheet metal and wicker which were commonly in use and providing everyone with child care products that until that time had a limited market due to high costs.

Avant-garde, attention to market changes and foresight have built a successful company over time which is known all over the world for its original ideas in the fields of infant care and toys, which are always of the highest quality, respect international safety regulations and are up to speed with the expectations of the modern mom.

The campaign “Mamma in Italy” confirms the company’s creed in the Italian way of production which has earned the trust of mother’s for its quality: whoever loves “Made in Italy” looks for style, elegance, details and safety, quality ideas which Peg Perego constantly refers to when designing and creating its products.

For Peg Perego, Made in Italy means “to continue doing only what we know how to do well”, says Lucio Perego, the company’s CEO, meaning to continue cultivating the patrimony of skills of Peg’s Italian production and enriching it with modern and avant-garde processing methods.

The company has, in fact, supported its traditional spring season line of juvenile products (strollers, carriages, car seats and high chairs) with toy production, which has allowed using stable and optimal human resources. The integrated production offers closer quality control and an improvement in skills: from materials (fabric, rubber, metal) to the technology of complex and avant-garde production machinery. A team of experts supervises the entire production process to guarantee juvenile products.

The compact and traditional organizational structure with a variety of tasks and taking care of the work environment with a great amount of attention given to the people consolidate company loyalty. The production facilities in Italy are: Arcore (Milan), San Donà di Piave (Venice), Ceggia (Venice), and add our international partners: Fort Wayne (USA), Toronto (Canada) Limeira SP (Brazil), for a total production surface area of 161.000 square meters.

Peg Perego’s dynamic abilities can also been seen in recent creations: not only the building of a nursery dedicated to the founder, Giuseppe Perego, located in front of the offices and available for new mothers who work for the company, but also the reconstruction of the entire industrial area and the creation of a modern foodservice building for all of the employees.

We can talk about Peg Perego “System”: a way to produce characterized by research and experimentation, productive rigour, technical creativity and also a strong manufacturing culture which answers the client’s needs in terms of services and safety in purchasing child products.

Only if the industry is able to translate new ideas into products that are able to “enter and withstand” the test of time, do these ideas take on a role in the usage culture: this is the case of Peg Perego’s Italian history.