BELUPO - page 2

The main activity of Belup is the production and sale of pharmaceutical products. Belupo invests a lot of energy, knowledge and money in activities that affirm a healthy lifestyle.

The company is strategically oriented towards increasing exports and developing new products that meet the needs of the demanding foreign market, so it develops and grows in the countries of Central and Eastern Europe, where it has its own representative offices and factories.

Today, in addition to Croatian, Belupo also operates in 18 European pharmaceutical markets. The focus on conquering new markets remains a priority and the only way to continue our current growth. In the coming period, our strategic goals are an even deeper penetration into the CEE and SEE markets, especially the CIS countries, a stronger focus on several new groups and further diversification of the current portfolio. In the global structure of the product portfolio, we are planning a turnaround in terms of new product development and a stronger participation of OTC products in the total sales of the regional and global market.