17th century - Grupo GABA is founded
Scientific revolution in which Isaac Newton, Galileo Galilei and René Descartes developed their theories. In 1638, Goldene Apotheke Basel appeared, a pioneering pharmacy that would become one of the most traditional companies in Switzerland
1833 - University of Zurich
Twelve Novel awards went through their classes, including Albert Einstein. At the same university, he studied and taught the pioneer scientist in preventive dentistry who developed elmex technology.
1963 - Elmex launch:
Hans Muhlemann was the world's first professor of dentistry devoted entirely to preventive oral medicine. He developed, in cooperation with GABA, the technology of amine fluoride and in 1963 elmex toothpaste was born
2004 - Union of two giants
The world leader Colgate-Palmolive buys the renowned GABA. The union between these two large companies has resulted in quality, tradition and leadership with products with a high therapeutic reputation.
2013 - 50 years of elmex in Switzerland
elmex was a landmark in Switzerland for revolutionizing the history of oral health. To celebrate its 50 years of existence, a series of meetings brought together the best dentists and scientists across the country.
2018 - elmex arrives in Brazil
After building a solid legacy in Europe, elmex arrives in Brazil with a complete and advanced care routine in favor of healthy teeth for life.
elmex. 50 years of tradition and leadership in Switzerland now in Brazil.
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