BREF - page 2

In 1968, Henkel launched its first toilet cleaning rim block in Germany, promising hygienic cleanliness and freshness with every flush.  Since then, Bref has continued innovating to bring consumers smart solutions for keeping their toilet clean and fresh, the easier way.  Bref is now the #1 Toilet Care brand in Europe and has already sold more than 1 billion of its Power Active products worldwide.  In 2016, after much international success, Bref bought its expertise in toilet products to the ANZ market!