As a family-owned company since 1968 — NOW produces high-quality natural products at prices everyone loves. We are a respected leader in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
There isn't one "official" definition of natural, although many companies use the term. To us, it means products as close to nature as possible, formulated without artificial ingredients and minimally processed.
For NOW, natural isn’t just a word or a marketing slogan. It’s woven into the very fabric of our culture. Natural is who we are! Since 1968, we’ve been making premium quality, clean, natural products, and there aren’t many companies out there with more natural expertise than us. To demonstrate our commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program.
Our priority at NOW is to provide products that are as close to nature as possible, free of adulterants, tested for pesticides and heavy metals, and minimally processed. That means, sourcing the highest quality, clean ingredients that are non-GMO and organic, whenever possible.
NOW Tackles the Challenge of Producing Clean, Natural Products
It isn’t easy to find clean ingredients. Our team has spent more than 50 years refining our proprietary processes to bring consumers the best possible ingredients. We qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.
Ever since our early days, NOW has paved the way for industry-leading manufacturing standards of dietary supplements and natural products. We control the manufacturing process from start to finish, ensuring that every step of the product journey meets our stringent standards for quality and safety.
Going Above and Beyond Clean & Green
NOW goes far beyond established minimums to ensure the cleanliness of our facilities and equipment as well as fostering a dedication to environmental sustainability.
NOW’s dedication to testing raw material through finished product sets us apart from many other manufacturers. We maintain in-house laboratories, instruments, and staff that allow us to analyze faster, be more adaptive, and provide fresher products, all at reduced costs for our customers.
NOW Performs Over 16,000 Analyses and Tests Each Month
When it comes to guaranteeing the quality of more than 1,400 clean, natural products, testing and scientific analysis make the difference. Very few companies, if any, have the facilities, instrumentation, and staff to test their ingredients and finished products in-house like NOW does. We perform approximately 16,000 tests on a monthly basis, all of them in our own facilities using our own cutting-edge instrumentation and performed by our own trained scientists.