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NOW

As a family-owned company since 1968 — NOW produces high-quality natural products at prices everyone loves. We are a respected leader in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
There isn't one "official" definition of natural, although many companies use the term. To us, it means products as close to nature as possible, formulated without artificial ingredients and minimally processed.
For NOW, natural isn’t just a word or a marketing slogan. It’s woven into the very fabric of our culture. Natural is who we are! Since 1968, we’ve been making premium quality, clean, natural products, and there aren’t many companies out there with more natural expertise than us. To demonstrate our commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program.
Our priority at NOW is to provide products that are as close to nature as possible, free of adulterants, tested for pesticides and heavy metals, and minimally processed. That means, sourcing the highest quality, clean ingredients that are non-GMO and organic, whenever possible.
NOW Tackles the Challenge of Producing Clean, Natural Products
It isn’t easy to find clean ingredients. Our team has spent more than 50 years refining our proprietary processes to bring consumers the best possible ingredients. We qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.
Ever since our early days, NOW has paved the way for industry-leading manufacturing standards of dietary supplements and natural products. We control the manufacturing process from start to finish, ensuring that every step of the product journey meets our stringent standards for quality and safety.
Going Above and Beyond Clean & Green
NOW goes far beyond established minimums to ensure the cleanliness of our facilities and equipment as well as fostering a dedication to environmental sustainability.
NOW’s dedication to testing raw material through finished product sets us apart from many other manufacturers. We maintain in-house laboratories, instruments, and staff that allow us to analyze faster, be more adaptive, and provide fresher products, all at reduced costs for our customers.
NOW Performs Over 16,000 Analyses and Tests Each Month
When it comes to guaranteeing the quality of more than 1,400 clean, natural products, testing and scientific analysis make the difference. Very few companies, if any, have the facilities, instrumentation, and staff to test their ingredients and finished products in-house like NOW does. We perform approximately 16,000 tests on a monthly basis, all of them in our own facilities using our own cutting-edge instrumentation and performed by our own trained scientists.
Brand: NOW
NOW ZINC Product description:Zinc belongs to the Group of essential mineral in trace amounts, and the amount of the required system in makrominerala group.Action: Zinc has the following effects on the body:Normalizes prostate action and reduces the risk of its increasing It is necessary for th..
999.00 RSD
Brand: NOW
NOW ASTAXANTHINProduct description:Astaxanthin is a natural karotenoid that because of its unique structure provides a wide range of antioksidantne activities.Action: Astaxanthin can pass the blood-brain and blood-retina barrier and thus provide antioxidant protection directly into the eye, b..
3,499.00 RSD
Brand: NOW
NOW B1, 100 tabletsProduct description:Vitamin B-1, or thiamin is a white, crystalline substance that smells like yeast. The first time was picked 1936. It was discovered by a chemist Robert Williams. The human body not sintetiše, so get your food or supplements nutrition. Most of it is i..
999.00 RSD
Brand: NOW
NOW B12, 100 tabletsProduct description:Vitamin B12, or kobalamin (cijanokobalamin), one of the vitamin B complex, vitamin a hidrosolubilan (soluble in water) effective in very small doses, mikrogramskim. Contains cobalt and phosphorus and is found only in foods of animal origin (liver, kidneys,..
1,099.00 RSD
Brand: NOW
NOW B50, 100 tablets Product description:Action: Support healthy balanced diet  For healthy immune and nervous system  For healthy hair, skin and nails In Group B complex vitamins include vitamins B1, B2, B3, B5, B6, B12, biotin, folic acid, PABA, Holly's and inositol. They ar..
1,699.00 RSD
Brand: NOW
NOW B6, 100 tabletsProduct description:Vitamin B6 Pyridoxine is vitamin that has a major role in the energy metabolism (energy transfer of amino acids and carbohydrates).Action:Contributing to the prevention of many nerve and skin conditionsRelieves muscle cramps and numbness handWith vi..
1,199.00 RSD
Brand: NOW
NOW C-1000 TABLETS Product description:C-1000 with continuous water absorption has a specific pill with sheathed cellulose soluble in water. In this way it is easier to aporobuje, long retained in the body and does not cause irritation in people with ulcers. Vitamin C is the most widely ..
0.00 RSD
Brand: NOW
NOW C-500 TABLETS Product description:Vitamin C is the most widely used vitamin supplement. Because of its antioxidant characteristics used for detoxification of the organism and neutralizing harmful free radicals. Participate in the creation of collagen, is necessary for development and tissue r..
1,399.00 RSD
Brand: NOW
NOW CANDIDA CLEAR CAPSULES (SUPPORT) Product description:Almost the whole of man health relies, in fact, a healthy and properly functioning "good" intestinal bacteria, beneficial microflora. Nutritional imbalans, prolonged use of antibiotics, and compromised immune systems, are among the f..
2,799.00 RSD
Brand: NOW
NOW CARNITINE CAPSULES Product description:L-carnitine, although classified into amino acids, the functions that the system performs, it's much closer to the vitamin B complex. Most of it is in the meat and foodstuffs of animal origin, so it is very important to vegetarians further entries. Th..
1,999.00 RSD
Brand: NOW
NOW COENZIM Q10 100 mg Product description:Coenzyme Q10 is a vitamin-like compound that occurs naturally in the human body, but also in most other organisms. Also known as ubikinon (ubiquinone). Coenzyme Q10 plays an important role in the production of the body's energy and is one of the basic..
3,599.00 RSD
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