Pregnant women and new mothers is a category intended for women who are preparing for pregnancy, going through pregnancy or are in the period after childbirth. During this stage of life, the body’s needs change, so it is important to choose products for care, breastfeeding, recovery, comfort and everyday support for mother and baby carefully.
In the Pregnant Women and New Mothers category at ApotekaOnline, you can find products for pregnancy, breastfeeding, breast care, stretch mark prevention and care, postpartum recovery, pregnancy and ovulation tests, as well as food supplements for pregnant women and new mothers. The offer is organized into clear subcategories to make selection easier, safer and adapted to different stages of motherhood.
What does the Pregnant Women and New Mothers category include?
This category connects products that support women from pregnancy planning, through pregnancy, to breastfeeding and postpartum recovery. The offer includes pregnancy and ovulation tests, vitamins, minerals and omega 3, breastfeeding equipment, breast care, maternity belts, postpartum girdles and products for skin prone to stretch marks.
Special attention should be paid to products used during pregnancy and breastfeeding. Supplements, intimate care products, products for hemorrhoids, lubricants and all products applied to larger skin areas or mucous membranes should be chosen with careful reading of the instructions and, when needed, advice from a pharmacist or doctor.
Subcategories for pregnant women and new mothers
| Subcategory |
Purpose |
Link |
| Vitamins, minerals and omega 3 |
Food supplements for pregnant women, new mothers and women planning pregnancy. |
View vitamins » |
| Nursing bras |
Comfortable bras for the breastfeeding period, designed to make feeding the baby easier. |
View bras » |
| Hemorrhoids |
Products for care and relief of hemorrhoid discomfort during pregnancy and after childbirth. |
View products » |
| Lubricants |
Products for intimate comfort, especially when dryness or discomfort is present. |
View lubricants » |
| Nursing tops |
Practical clothing that makes breastfeeding easier at home, during walks or while travelling. |
View tops » |
| Breast care |
Products for nipple care, breast skin care and comfort during breastfeeding. |
View breast care » |
| Breastfeeding equipment |
Practical equipment for breastfeeding, expressing, storing milk and everyday organization. |
View equipment » |
| Pregnancy equipment |
Products for comfort, support and easier everyday life during pregnancy. |
View equipment » |
| Maternity belts |
Support for the belly and back during pregnancy, especially with heaviness and pressure. |
View belts » |
| Postpartum girdles |
Support for the body in the postpartum period and a feeling of stability during recovery. |
View girdles » |
| Stretch marks – pregnant women and new mothers |
Products for skin care during pregnancy and after childbirth, especially for skin prone to stretch marks. |
View products » |
| Pregnancy and ovulation tests |
Tests for pregnancy planning, ovulation tracking and early pregnancy detection. |
View tests » |
Pregnancy planning – ovulation and pregnancy tests
For women planning pregnancy, pregnancy and ovulation tests can play an important role. Ovulation tests help identify fertile days, while pregnancy tests can help detect pregnancy early in a simple and practical way.
If the cycle is irregular, if pregnancy does not occur for a longer period, or if pain, unusual bleeding or other symptoms are present, a gynecological examination is recommended. Home tests are useful for orientation, but they do not replace professional diagnostics.
Vitamins, minerals and omega 3 for pregnant women and new mothers
Vitamins, minerals and omega 3 for pregnant women and new mothers are intended for additional nutritional support during a period of increased body needs. During pregnancy and breastfeeding, attention is often paid to folic acid, iron, iodine, vitamin D, omega 3 fatty acids and other nutrients, but the supplement choice should be adapted to individual needs.
Supplements during pregnancy and breastfeeding should not be used randomly. It is best to choose them according to the recommendation of a gynecologist, pharmacist or doctor, especially if the pregnant woman has anemia, thyroid problems, nausea, special diets or already uses medication.
Breastfeeding – equipment, bras, tops and breast care
The breastfeeding period requires practicality, comfort and proper care. In the categories breastfeeding equipment, nursing bras, nursing tops and breast care, you can find products that may make daily baby feeding easier and reduce discomfort for the mother.
Nipple and breast skin care is especially important in the first weeks of breastfeeding, when sensitivity, dryness, tightness or irritation may occur. If stronger pain, fever, breast redness, lumps or suspicion of mastitis appear, medical advice is needed.
Support during pregnancy and recovery after childbirth
As pregnancy progresses, heaviness, back pain, abdominal pressure and the need for additional support may occur. Maternity belts and pregnancy equipment may help with everyday comfort, especially during longer standing, walking or pressure in the lower back.
After childbirth, postpartum girdles may provide a feeling of stability and support during recovery. Their use should be adjusted to the type of delivery, personal comfort and doctor’s recommendation, especially after a cesarean section.
Stretch marks, hemorrhoids and intimate comfort
During pregnancy and after childbirth, the skin stretches intensively, especially on the abdomen, breasts, hips and thighs. Products from the stretch marks – pregnant women and new mothers category are intended for regular care, hydration and support of skin elasticity.
Hemorrhoids are a common discomfort during pregnancy and after childbirth due to pressure, hormonal changes and straining. In case of pain, bleeding, swelling or persistent discomfort, medical advice is needed. Lubricants may be useful for intimate dryness and discomfort, but during pregnancy and breastfeeding, trusted products should be chosen and professional advice sought when needed.
Read our expert blogs
How to choose products for pregnancy and the postpartum period?
- For pregnancy planning: browse ovulation and pregnancy tests.
- For nutritional support: choose vitamins, minerals and omega 3 according to professional recommendation.
- For breastfeeding: breastfeeding equipment, nursing bras, tops and breast care can make the everyday routine easier.
- For pregnancy comfort: maternity belts and pregnancy equipment can provide additional support.
- For postpartum recovery: postpartum girdles should be chosen carefully, especially after a cesarean section.
- For skin: use stretch mark products regularly, with gentle massage and good skin hydration.
Pharmacist’s advice
During pregnancy and breastfeeding, products should be chosen especially carefully. Supplements, hemorrhoid products, lubricants and products applied to mucous membranes or larger skin areas should be appropriate for the condition of the pregnant woman or new mother. In case of pain, bleeding, fever, suspected mastitis, severe hemorrhoids or unclear symptoms, medical advice is necessary.
Ljubica Barbulović, Master of Pharmacy
Frequently Asked Questions
What is included in the Pregnant Women and New Mothers category?
This category includes vitamins and minerals, omega 3, breastfeeding equipment, nursing bras, maternity belts, postpartum girdles, stretch mark products, pregnancy and ovulation tests and products for maternal care.
Can pregnant women choose supplements on their own?
Supplements during pregnancy should be chosen according to individual needs and the recommendation of a gynecologist, doctor or pharmacist, especially if the pregnant woman already uses medication.
When are maternity belts used?
Maternity belts are used when additional support for the belly and back is needed, especially with heaviness, pressure or strain in the lower back.
Are postpartum girdles suitable for every new mother?
Postpartum girdles may provide a feeling of support, but their use should be adapted to the type of delivery, recovery and doctor’s recommendation, especially after a cesarean section.
When should medical advice be sought?
Medical advice should be sought in case of bleeding, strong pain, fever, suspected mastitis, severe hemorrhoids, swelling, unusual discharge or any sudden worsening of condition.
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