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Maternity & Nursing – Essentials for Mom & Baby - page 12

Pregnant women and new mothers is a category intended for women who are preparing for pregnancy, going through pregnancy or are in the period after childbirth. During this stage of life, the body’s needs change, so it is important to choose products for care, breastfeeding, recovery, comfort and everyday support for mother and baby carefully.

In the Pregnant Women and New Mothers category at ApotekaOnline, you can find products for pregnancy, breastfeeding, breast care, stretch mark prevention and care, postpartum recovery, pregnancy and ovulation tests, as well as food supplements for pregnant women and new mothers. The offer is organized into clear subcategories to make selection easier, safer and adapted to different stages of motherhood.

What does the Pregnant Women and New Mothers category include?

This category connects products that support women from pregnancy planning, through pregnancy, to breastfeeding and postpartum recovery. The offer includes pregnancy and ovulation tests, vitamins, minerals and omega 3, breastfeeding equipment, breast care, maternity belts, postpartum girdles and products for skin prone to stretch marks.

Special attention should be paid to products used during pregnancy and breastfeeding. Supplements, intimate care products, products for hemorrhoids, lubricants and all products applied to larger skin areas or mucous membranes should be chosen with careful reading of the instructions and, when needed, advice from a pharmacist or doctor.

Subcategories for pregnant women and new mothers

Subcategory Purpose Link
Vitamins, minerals and omega 3 Food supplements for pregnant women, new mothers and women planning pregnancy. View vitamins »
Nursing bras Comfortable bras for the breastfeeding period, designed to make feeding the baby easier. View bras »
Hemorrhoids Products for care and relief of hemorrhoid discomfort during pregnancy and after childbirth. View products »
Lubricants Products for intimate comfort, especially when dryness or discomfort is present. View lubricants »
Nursing tops Practical clothing that makes breastfeeding easier at home, during walks or while travelling. View tops »
Breast care Products for nipple care, breast skin care and comfort during breastfeeding. View breast care »
Breastfeeding equipment Practical equipment for breastfeeding, expressing, storing milk and everyday organization. View equipment »
Pregnancy equipment Products for comfort, support and easier everyday life during pregnancy. View equipment »
Maternity belts Support for the belly and back during pregnancy, especially with heaviness and pressure. View belts »
Postpartum girdles Support for the body in the postpartum period and a feeling of stability during recovery. View girdles »
Stretch marks – pregnant women and new mothers Products for skin care during pregnancy and after childbirth, especially for skin prone to stretch marks. View products »
Pregnancy and ovulation tests Tests for pregnancy planning, ovulation tracking and early pregnancy detection. View tests »

Pregnancy planning – ovulation and pregnancy tests

For women planning pregnancy, pregnancy and ovulation tests can play an important role. Ovulation tests help identify fertile days, while pregnancy tests can help detect pregnancy early in a simple and practical way.

If the cycle is irregular, if pregnancy does not occur for a longer period, or if pain, unusual bleeding or other symptoms are present, a gynecological examination is recommended. Home tests are useful for orientation, but they do not replace professional diagnostics.

Vitamins, minerals and omega 3 for pregnant women and new mothers

Vitamins, minerals and omega 3 for pregnant women and new mothers are intended for additional nutritional support during a period of increased body needs. During pregnancy and breastfeeding, attention is often paid to folic acid, iron, iodine, vitamin D, omega 3 fatty acids and other nutrients, but the supplement choice should be adapted to individual needs.

Supplements during pregnancy and breastfeeding should not be used randomly. It is best to choose them according to the recommendation of a gynecologist, pharmacist or doctor, especially if the pregnant woman has anemia, thyroid problems, nausea, special diets or already uses medication.

Breastfeeding – equipment, bras, tops and breast care

The breastfeeding period requires practicality, comfort and proper care. In the categories breastfeeding equipment, nursing bras, nursing tops and breast care, you can find products that may make daily baby feeding easier and reduce discomfort for the mother.

Nipple and breast skin care is especially important in the first weeks of breastfeeding, when sensitivity, dryness, tightness or irritation may occur. If stronger pain, fever, breast redness, lumps or suspicion of mastitis appear, medical advice is needed.

Support during pregnancy and recovery after childbirth

As pregnancy progresses, heaviness, back pain, abdominal pressure and the need for additional support may occur. Maternity belts and pregnancy equipment may help with everyday comfort, especially during longer standing, walking or pressure in the lower back.

After childbirth, postpartum girdles may provide a feeling of stability and support during recovery. Their use should be adjusted to the type of delivery, personal comfort and doctor’s recommendation, especially after a cesarean section.

Stretch marks, hemorrhoids and intimate comfort

During pregnancy and after childbirth, the skin stretches intensively, especially on the abdomen, breasts, hips and thighs. Products from the stretch marks – pregnant women and new mothers category are intended for regular care, hydration and support of skin elasticity.

Hemorrhoids are a common discomfort during pregnancy and after childbirth due to pressure, hormonal changes and straining. In case of pain, bleeding, swelling or persistent discomfort, medical advice is needed. Lubricants may be useful for intimate dryness and discomfort, but during pregnancy and breastfeeding, trusted products should be chosen and professional advice sought when needed.

Read our expert blogs

How to choose products for pregnancy and the postpartum period?

  • For pregnancy planning: browse ovulation and pregnancy tests.
  • For nutritional support: choose vitamins, minerals and omega 3 according to professional recommendation.
  • For breastfeeding: breastfeeding equipment, nursing bras, tops and breast care can make the everyday routine easier.
  • For pregnancy comfort: maternity belts and pregnancy equipment can provide additional support.
  • For postpartum recovery: postpartum girdles should be chosen carefully, especially after a cesarean section.
  • For skin: use stretch mark products regularly, with gentle massage and good skin hydration.

Pharmacist’s advice

During pregnancy and breastfeeding, products should be chosen especially carefully. Supplements, hemorrhoid products, lubricants and products applied to mucous membranes or larger skin areas should be appropriate for the condition of the pregnant woman or new mother. In case of pain, bleeding, fever, suspected mastitis, severe hemorrhoids or unclear symptoms, medical advice is necessary.

Ljubica Barbulović, Master of Pharmacy

Frequently Asked Questions

What is included in the Pregnant Women and New Mothers category?

This category includes vitamins and minerals, omega 3, breastfeeding equipment, nursing bras, maternity belts, postpartum girdles, stretch mark products, pregnancy and ovulation tests and products for maternal care.

Can pregnant women choose supplements on their own?

Supplements during pregnancy should be chosen according to individual needs and the recommendation of a gynecologist, doctor or pharmacist, especially if the pregnant woman already uses medication.

When are maternity belts used?

Maternity belts are used when additional support for the belly and back is needed, especially with heaviness, pressure or strain in the lower back.

Are postpartum girdles suitable for every new mother?

Postpartum girdles may provide a feeling of support, but their use should be adapted to the type of delivery, recovery and doctor’s recommendation, especially after a cesarean section.

When should medical advice be sought?

Medical advice should be sought in case of bleeding, strong pain, fever, suspected mastitis, severe hemorrhoids, swelling, unusual discharge or any sudden worsening of condition.

Belt for pregnant women with Thong panties has a supportive band produced from pure cotton which creates gentle contact with the skin, breathable skin, hypoallergenic effect, absorbs extra moisture, extremely comfortable. The increasing need for simplicity and modern appearance of young mothers; as ..
1,650.00 RSD
MAXMEDICA TETRAFOL (60 tablets) – Active form of folic acid (L-methylfolate) for a healthy pregnancy
TOP PRICE -30 %
Brand: MAX MEDICA
MAXMEDICA TETRAFOL (60 tablets) – Active form of folic acid (L-methylfolate) for a healthy pregnancy is a high-quality dietary supplement carefully formulated to provide optimal levels of folates in the body. Each tablet contains 600 µg of calcium-L-methylfolate, which represents the most biological..
966.00 RSD 1,380.00 RSD
Medical Vaseline with Calendula & Panthenol – Intensive Care and Regeneration
TOP PRICE -15 %
Brand: ESENSA
Medical Vaseline, enriched with Calendula extract and D-panthenol, is the perfect solution for the complete care and protection of the skin for the whole family. This formula creates a fine protective barrier that locks in moisture while promoting deep regeneration of damaged skin layers. Calendula ..
244.80 RSD 288.00 RSD
MELPROHEM-D MAST ZATRETMAN HEMOROIDA - 8606107651026 - Diseases, irritation and skin injury..
750.00 RSD
Brand: MENTA PADEJ
Mint balm for stretch marks is recommended for all ages, regardless of gender, to prevent the formation and treatment of stretch marks. It is especially recommended during pregnancy, adolescence and sudden changes in body weight. Mint balm for stretch marks is a specially formulated emulsion f..
775.00 RSD
MIGRALIN CAPSULES - Preparation for migraine
TOP PRICE -30 %
Brand: MAX MEDICA
Migraines can be very uncomfortable and affect quality of life. That's why Migralin capsules are formulated on the basis of standardized extracts of St. John's wort and black pepper, magnesium, coenzyme Q10 and vitamin B2 to relieve migraine symptoms. Motherwort is a plant traditionally used in m..
1,995.00 RSD 2,850.00 RSD
MULTI-MAM BALM (30ml) – Nipple Care for Breastfeeding Moms (No Rinsing Needed)
TOP PRICE -12 %
Brand: BIOCLIN
MULTI-MAM BALM is an item every pregnant woman should pack in her hospital bag. Breastfeeding is beautiful, but cracked and sore nipples can make it unbearable in the beginning.This balm does what your skin cannot do alone: it replenishes the natural oils lost during nursing. Based on plant oils (Su..
1,554.00 RSD 1,766.00 RSD
MULTI-MAM LANOLIN (30ml) – Ultra-Pure Medical Grade Nipple Protection
TOP PRICE -12 %
Brand: BIOCLIN
MULTI-MAM LANOLIN is the "heavyweight champion" of nipple protection. This is not just a cream, but 100% pure, anhydrous medical-grade lanolin.Why is lanolin still the #1 choice in maternity wards worldwide? Because its composition is the closest match to the natural oils (sebum) produced by human s..
1,625.00 RSD 1,847.00 RSD
MUSTELA SERUM AGAINST STRETCH MARKS 75 ml
TOP PRICE -15 %
Brand: MUSTELA
Mustela intensive serum-targeted treatment against stretch marks during pregnancy and after childbirth. Helps in reducing visible stretch marks, lightens the color and reduces the depth of stretch marks. Intensive serum against stretch marks has applicator for precise application of good, ..
3,227.00 RSD 3,796.00 RSD
MUSTELA SOOTHING CHEST RUB 40ml - For a restful sleep and relaxation
TOP PRICE -8 %
Brand: MUSTELA
Mustela Soothing Chest Rub (40ml) is a gentle, hydrating chest massage cream specifically designed to provide your baby with a feeling of relief, relaxation, and comfort right before bedtime. With 97% ingredients of natural origin and a refreshing pine scent, this balm turns the evening routine into..
1,265.00 RSD 1,375.00 RSD
NATURAL WEALTH BETA GLUCAN WITH VITAMIN C AND ZINC (20 sachets) – Hot or cold immunity drink
TOP PRICE -10 %
NATURAL WEALTH BETA GLUCAN (20 sachets) is a powerful dietary supplement in powder form, formulated to provide maximum and fast support to your immune system. With a wonderful blackcurrant flavor, this preparation combines a high dose of 1,3/1,6-beta-D-glucan, vitamin C, zinc, and healing honey powd..
979.20 RSD 1,088.00 RSD
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