The family company "GRUBIN" started its economic activity in the thirties of the last century as a small craft workshop. In the eighties, it started with the production of anatomical footwear, which today is the main activity. Since that period, it has been recording constant growth and improvement of production, so that today "GRUBIN" is the undoubted leader in the production and placement of anatomical footwear in this area.
In its production program, "GRUBIN" has dozens of items of children's, women's and men's anatomical footwear. The main feature of all models is the anatomically shaped bed, inspired by the shape of a healthy human foot and realized in cooperation with orthopedic experts and institutions in this field of medicine. The anatomically shaped bed, when worn, puts the foot in a natural position, which enables better posture of the body, affects the correct position of the spine and thus facilitates the efforts during daily walking or long standing.
Our long - term strategy is to constantly raise the quality, monitor and introduce technical - technological innovations in production as well as expand the business to as many aspects as possible that treat the health of the human foot. In addition to anatomical footwear, "GRUBIN" offers several types of aids, anatomical insoles and semi-insoles, heel insoles, correctors and toe separators. We especially emphasize the possibility of making personal corrective inserts according to the most modern "AMFIT" method. By computerized three-dimensional scanning of the feet, our professional staff determines the required shape and appropriate hardness of the insole. Based on the computer recording made in this way, personalized cartridges are made for each individual user.
We also have the option of making personalized insoles by taking footprints via a special memory foam.
Apart from the Serbian market, Grubin footwear is also placed on the markets of Croatia, Montenegro, Bosnia, Macedonia, Russia, Slovakia, Greece, Canada, Australia and Kuwait, with realistic prospects of being on the market of European Union countries soon.
Grubin also has 9 retail stores, two in Novi Sad and seven in Belgrade.
By investing in equipment and investing in the expansion of production, "GRUBIN" has significantly increased its production capacity in recent years. At the parent plant in Stara Pazova, the capacity is 800 pairs per day. By investing in the purchase of a footwear factory in Bela Palanka, the possibility of producing 3,000 pairs a day was created.