We believe that beauty should be a source of self-confidence and not a source of anxiety. That is why we are here to help women all over the world to build a positive attitude towards their appearance, which will help them strengthen their self-confidence and realize their full potential.
Our global research shows:
Only 4% of women around the world consider themselves beautiful, and anxiety related to their appearance begins at an early age.
6 out of 10 girls are so worried about their appearance that they actually decide not to participate fully in everyday life - from going swimming and playing sports, to visiting a doctor, going to school or even refraining from giving their own opinion.
We want women and girls of all ages to see beauty as a source of self-confidence, not anxiety. Because when women and girls decide not to participate fully in life, society as a whole is at a loss. Therefore, our mission is to help the next generation of women to develop a positive attitude towards their appearance - to help them strengthen their self-confidence and realize their full potential.
Dove Self Confidence Project
The Dove Confidence Project was launched in 2004 to help the next generation of women grow up feeling happy and satisfied with their appearance.
The project provides training on self-confidence to young people (primarily girls) aged 8 to 17, through lectures in schools, youth workshops and online resources for parents.
Explore our resources.
15 million young people attended self-confidence education
We are working to ensure that more than 15 million young people attend self-confidence education by the end of 2015. we are already on the right track - we have reached 11 million so far - but we need to reach an even larger number of girls. And since everyone has an active role in building girls' self-confidence about the appearance of their body, in order to help them reach their full potential, you can help by getting involved in the Project yourself.
All of our self-confidence resources have been developed in consultation with experts: experts who are globally authoritative when it comes to the physical self-confidence of girls as well as those with a very real, practical understanding of girls. We also work with our partner organizations that have the same goals. Our partners help us develop influential materials and deliver them to as many young people as possible.