Founded in Athens in 1979 by two pharmacists, APIVITA (which means “life of the bee”) offers effective natural beauty products for the face, body and hair. Our formulas harness the power of Greek nature with key ingredients derived from value-added bee products and medicinal plants, enhanced by cutting edge green cosmetology.
THE ALCHEMISTS OF NATURE
Bee colonies are sometimes known as super-organisms and function as a highly organized, self-sufficient community that is guided by the greater common good. Bees have been around for more than 100 million years, offering their pollinating services to ecosystems, safeguarding natural diversity and contributing to the sustainability of vegetation and world food supply. They also provide us with precious beekeeping products which offer the world’s most effective protecting, healing and rejuvenating properties. They guard the health, beauty and wellbeing of our environment as well as our society.
A RICH AND PRESERVED HAVEN
With its exceptional biodiversity, including over 6800 plants species and 1400 endemics, the Greek landscape is an invaluable source of natural treasures. The flora is endowed with infinite resilient properties. In order to survive in this southern climate, native species develop high concentrations of bioactive molecules to boost resistance and regeneration, offering an endless reserve of high biological value active ingredients. At the same time, this perfectly preserved natural ecosystem offers the native bee population a pristine haven in which to generate its precious active ingredients.
Inspired by the eternal synergy between bees and Greek nature, APIVITA places its passion and commitment to the environment at the heart of everything we do. Just like the beehive, our company is a living organism that never stops creating and distributing value:
value for the environment, value for society, and value for the economy.
This value is captured and embodied in our products, which are developed in a spirit of sustainability and responsibility in order to achieve beauty that respects nature and people: beauty of the mind, beauty of the soul, and beauty of the heart. We invite you to spread this beauty all over the world.
CREATION OF APIVITA
It all started back in 1979, when two young pharmacists who were passionate about the bee society, inspired by Greek nature biodiversity and fascinated by the amplifying power of science, created their first natural cosmetics in Athens, Greece. The story of APIVITA is a story of passion, commitment and vision… Let’s discover it!